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The Two Biggest Myths About the Time and Energy Involved in Launching a New Group

Recently I connected colleague and friend Katie K May (the Group Guru) who shared all about her success in marketing and filling groups in private practice.

Katie has 6 full groups that are the foundation of her practice (and bring in $8000 per month!) If you’ve considered starting a group in your practice, but you’re worried about the time and energy involved in making that happen, Katie is debunking the two biggest myths about launching a new therapy group.

(Want to know 7 ways to save your sanity and protect your self-care when launching a new group or program? Be sure to join me and Katie this Friday at 2 pm EST when we go live to share the 7 Ways to Avoid Burnout When Launching a New Group. Register at

Here are the two biggest myths about the time and energy involved in launching a new group, according to Group Guru, Katie K. May…

“I need tons of time in my schedule and I’m already strapped for time as it is!”

Truth: While it may take you a couple hours of one-time setup, once you have the framework, you can automate and repurpose content for wash, rinse and repeat group launch success. I use the exact same system (and emails) to launch every single one of my new groups. It’s going out to a new audience so it’s not a repeat for them anyway!

“I’m already drained from my caseload. I don’t have the energy for groups!”

Truth: Groups take the pressure off because you’re not the only one doing all the work of validating and normalizing! Plus, you can help more clients all at once while also doubling or tripling your hourly rate so you’ll end up spending less time in the office!

If you’re curious about groups, but not yet sure if they’re for you, read on for

Katie’s top 3 reasons that groups are the ultimate way to practice more self-care…

1. Running groups has allowed me to make a bigger impact on clients by connecting them to others to feel heard and understood. I leave the office everyday feeling energized and fulfilled by this. And my clients see amazing outcomes in less time than individual therapy alone.

2. Offering groups has given me the gift of more FREEDOM! Because groups bring in more income per hour for me, I’m able to spend more time out of the office, with my family and practicing self-care. (Helloooo weekly massages and daily yoga classes!)

3. Because groups are typically not the primary level of care, I’m able to take more vacations and travel with my family… all while trusting that each client from group will be taken care of when I’m gone (No urgent calls while I’m waiting in line at Disney!)

So there you have it… 3 reasons to start your therapy group this year so you can have MORE time for self-care and help more clients at the same time!

If you’ve thought about starting a group and still have concerns about how to make that happen (and not completely burnout at the same time) be sure to join us on Friday to learn more! Sign up and show up by registering here:

The Two Biggest Myths About the Time and Energy Involved in Launching a New Group

Jamie L. Summers Stacks, LPC, LADAC

I am an LPC in the state of Arkansas and a member of an awesome group practice. My self-care biz (REAL SELF-CARE) is online at and focuses on making self-care more accessible to helping professionals. I am currently president of the National Association of Counselors in Private Practice and am working to create a valuable member benefit. I invite you to hop over and visit me at both!

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APA Reference
Summers Stacks, J. (2017). The Two Biggest Myths About the Time and Energy Involved in Launching a New Group. Psych Central. Retrieved on February 23, 2019, from


Last updated: 4 Jan 2017
Last reviewed: By John M. Grohol, Psy.D. on 4 Jan 2017
Published on All rights reserved.