Here in the U.S. we have NAMI’s Stigma Busters, NKM2 (No Kidding, Me Too), and numerous other organizations, grass-root and otherwise, educating the public about mental illness in order to fight stigma.
Although I could find no major studies showing that there was a high level of effectiveness of these campaigns, there is evidence some impact has been made. (If you have links to studies showing that stigma-fighting protocols have a major impact, please send them to us)!
In some non-Western countries, religious and cultural beliefs might reinforce stigma (and discrimination, maltreatment, and even violence against those with mental illness).
Here are some stories that inspire hope: