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National Singles Day, January 11: Consciousness-Rasing, Discounts, or Fun?


In China, the Amazon-like ecommerce giant, Alibaba, turned November 11 into a National Singles Day extravaganza. November 11 seemed like the right day to them because of the four ones, 11-11. Here in the U.S., the talented and indefatigable Karen Reed is organizing the second of what she hopes will be an annual event by the same name, National Singles Day, on January 11, which of course is 1-11.

I’ll tell you about the event and encourage you to attend if you can, or to get a head start on organizing an event closer to you for January 11 of next year. This blog is about thoughtfulness about single life and not just announcements so I also want to discuss briefly the different kinds of ways of thinking about celebrating single people. In my next post, I’ll address the “one” theme of these celebrations.

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