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Naming It Matters: “Singlism,” “Matrimania,” and Their Journey into Our Awareness

When I first started studying single life two decades ago, there were no terms for the injustices faced by people who are not married. In fact, one of the most daunting challenges was trying to persuade others that people who are single are targets of stereotyping, stigmatizing, marginalization, and discrimination – or that any such instances were of any consequence. Among the people who were resistant were scholars who had made their careers studying other forms of discrimination, so it was especially disappointing when they were dismissive of the unfairness in the lives of single people.

Naming a phenomenon can be an important first step to understanding it and ultimately addressing it. Once there is a term for the ways in which single people are treated as “lesser than,” sensitivity to relevant instances is heightened, more such instances are appropriately recognized and labeled, and the importance of redressing injustices becomes more apparent.

I. Naming the Biases Against Unmarried People and in Favor of Married People: Singlism, Matrimania, Marital Status Discrimination, and Marital Privilege

Singlism and Matrimania

In 2005, in an academic publication, Wendy Morris and I introduced the term “singlism” to refer to the stereotyping, stigmatizing, and discrimination against people who are single. In 2006, in Singled Out, I added the term “matrimania,” to describe the over-the-top hyping of marriage and weddings and couples.

For the first few years, references to singlism and matrimania appeared mostly in academic publications and in the blog posts I was writing for Psychology Today and the Huffington Post. Then, in 2008, Gail Collins used the term singlism in the op-ed column she writes for the New York Times, and mentions of singlism in the media multiplied. It didn’t hurt that the instance she was describing was so ripe for sharing. President Barack Obama had just nominated an unmarried woman, Janet Napolitano, to be the Secretary of Homeland Security. Upon hearing of the nomination, Pennsylvania Governor Ed Rendell weighed in, in all seriousness, with the remark, “Janet’s perfect for the job. Because for that job, you have to have no life. Janet has no family. Perfect. She can devote, literally, 19, 20 hours a day to it.”

By the time I published Singlism: What It Is, Why It Matters, and How to Stop It in 2011, the term singlism had made it into publications such as the Wall Street Journal, the Washington Post, the Washington Times, the Associated Press, the Week, and the Sydney Morning Herald. On television, it has been mentioned on the Tyra Banks Show, ABC News, and other programs.

Today, in October of 2017, a Google search for singlism returns 51,100 results. A matrimania search produces 24,500 mentions. Both words have been mainstreamed, as I will illustrate below with some of my favorite examples. But first, I want to mention two other related terms, then provide more details on the early uses of singlism and matrimania. For singlism, it is important to specify what it is not (since people often get it wrong) as well as what it is, so I will do that, too.

Marital Status Discrimination

Marital status discrimination, which means just what it says – discrimination based on marital status – has been around for a while and even gets mentioned in some laws.

The term does not refer solely to bias against unmarried people, as singlism does. In fact, when marital status discrimination is mentioned in policies, the goal is often to protect married people from unfair practices. For example, as Joan DelFattore and I pointed out:

The reason federal regulations discourage questions about marital status in job interviews is that married women might be rejected because of their (presumed) focus on family obligations.

Marital Privilege

Going beyond the narrow meaning of the term “marital privilege” in legal contexts, Rachel Buddeberg and I defined it as “the unearned advantages that benefit those who are married.” We discussed marital privileges at length in our Truthout article, “Do you, married person, take these unearned privileges for better or for better?”. With Lisa Arnold and Christina Campbell, we also created a checklist version.

The National Review and a few other places pulled out their pouty playbook about the PC police. Otherwise, though, “marital privilege” has not yet gotten much ink.


II. The First Uses of the Terms “Singlism” and “Matrimania”

Coining the term “singlism”

The first time I used the word singlism in a published paper was in an article I wrote with Wendy Morris, “Singles in society and in science,” in 2005 for the journal Psychological Inquiry. Here’s what we said on p. 60:

“One of the most important implications of the Ideology of Marriage and Family is that adults who are single in contemporary American society are a stigmatized group. As such, they are targets of negative stereotyping, interpersonal rejection, economic disadvantage, and discrimination (Crocker, Major, & Steele, 1998). We refer to this antisingles sentiment as singlism.”

In my book Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After, first published in hardcover in 2006, I said this on page 2:

“People who do not have a serious coupled relationship (my definition, for now, of single people) are stereotyped, discriminated against, and treated dismissively. This stigmatization of people who are single – whether divorced, widowed, or ever single – is the twenty-first-century problem that has no name. I’ll call it singlism.”

In 2006, Current Directions in Psychological Science invited me and Wendy Morris to write a brief article on singlism. Here’s what we said in the first paragraph of our paper (p. 251):

“For years, we have been studying what we call singlism, the stigmatizing of adults who are single. We have found evidence of singlism in the negative stereotypes and discrimination faced by singles (DePaulo, 2006; DePaulo & Morris, 2005a; DePaulo & Morris, 2005b). Although singlism is a nonviolent, softer form of bigotry than what is often faced by other stigmatized groups such as African Americans or gay men and lesbians, the impact of singlism is far ranging. Unlike more familiar isms such as racism, sexism, or heterosexism, singlism is not often recognized, and when it is pointed out, it is often regarded as legitimate.”

 What Singlism Is Not

Singlism does NOT mean being single.

Here are three instances of incorrect usages:

  • Wrong Use Example #1: “Please don’t say that new housing is ‘needed’ because of increased singlism and life-expectancy.”
  • Wrong Use Example #2: “Thank you Jesus for the wonderful gift of singlism.”
  • Wrong Use Example #3: “Whatever state of singlism you are in, February gives you the opportunity to expand your horizons.”

 Coining the term “matrimania”

The first time I mentioned the term matrimania was in Singled Out:

“The term singlism points directly at single people and the ways in which they are marginalized and stigmatized. That’s only half the racket, though. The other half is the glorifying of marriage and coupling, especially the “You’re My Everything” variety. I’ll call that matrimania.”


III. Singlism and Matrimania Today: The Terms Have Made It into the Mainstream

Today, the terms singlism and matrimania show up in textbooks, academic publications, various online dictionaries, and countless websites, blogs, magazines, newspapers, and books. In June of 2012, for example, Readers’ Digest chose singlism and matrimania as their words of the month. The magazine got the idea from Atlantic magazine, in which both terms were mentioned in Kate Bolick’s wildly popular article, “All the single ladies.” The esteemed TED Ideas blog also spotlighted singlism and matrimania in Jessica Gross’s post, “The price of being single.”

In her travel column for the New York Times, Stephanie Rosenbloom discussed singlism in the travel industry. Matrimania has merited several mentions in Lisa Bonos’s “Solo-ish” blog in the Washington Post. For example, one of her posts was reprinted in an Arkansas publication under the awesome title, “Holy Matrimania! New Terms to Love.”

Holy cow. I did not see this coming all those years ago when I first coined these terms.

Of course, compared to getting legislation passed that would bring justice and equality to unmarried Americans, the adoption and recognition of terms such as singlism and matrimania is small stuff. But it is a step forward, and a good one. I guess that counts as something.

About that last paragraph you just read: When I first posted this article at Unmarried Equality, John Larson objected to it. I think he was right, so I will share what he said with you:

Well, I disagree. I think it is a big deal. Language, terminology, and framing are of utmost importance. For example, the right-wing has long managed to mainstream terms like “religious freedom” — even mainstream media now call discriminating against others “religious freedom” without any quotation marks or “so-called” in front or any other indication of irony.

(Well shoot, on a re-read of my comment, I don’t mean to equate the two — calling out matrimania and singlism and marital status privilege is an example of truthfully labeling much of what is going on in our society, whereas, in contrast “religious freedom” is cynically mis-labeling discrimination with a positive-sounding term)

George Lakoff in his book, “Don’t Think of an Elephant!: Know Your Values and Frame the Debate”, explains the importance of terminology a lot more eloquently than I do.

Thanks, John Larson. Here’s hoping the mainstreaming of terms such as “singlism” and “matrimania” is a bigger deal than I thought.

Notes: (1) This article was first published at Unmarried Equality and is cross-posted here with the permission of the organization. I thank them for that. (2) The opinions expressed here are mine and do not represent the official positions of Unmarried Equality.

Photo by Tim Green aka atoach

Naming It Matters: “Singlism,” “Matrimania,” and Their Journey into Our Awareness

Bella DePaulo, Ph.D

Bella DePaulo (Ph.D., Harvard; Academic Affiliate, Psychological and Brain Sciences, UC Santa Barbara), an expert on single life, is the author of several books, including "Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After" and "How We Live Now: Redefining Home and Family in the 21st Century." Her TEDx talk is "What no one ever told you about people who are single." Dr. DePaulo has discussed singles and single life on radio and television, including NPR and CNN, and her work has been described in newspapers such as the New York Times, the Washington Post, the Wall Street Journal, and USA Today, and magazines such as Time, Atlantic, the Week, More, the Nation, Business Week, AARP Magazine, and Newsweek. Dr. DePaulo is in her sixties. She has always been single and always will be. She is "single at heart" -- single is how she lives her best and most meaningful life. Visit her website at

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APA Reference
DePaulo, B. (2017). Naming It Matters: “Singlism,” “Matrimania,” and Their Journey into Our Awareness. Psych Central. Retrieved on November 29, 2020, from


Last updated: 20 Oct 2017
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