I love me some What Not To Wear —or any makeover show, for that matter. I get a kick out of watching Stacy and Clinton take frumpy dumpies and zazz them up into snazzy sassies. I don’t always agree with the styling (what is this obsession with flat irons?), but usually, the afters are lots better than the befores.
Women on these show who start out resistant to the makeover process often argue that what’s important is what’s inside, that appearances are superficial, and that people should respect them no matter how limp their hair or saggy-baggy their clothes.
I agree, in theory, but that’s not the world we live in. It’s not even the world animals live in—appearance counts for them, too. The peacock’s tail isn’t exactly practical, but the ladies love it.
Lots of research has shown that natural beauty is an advantage in life, and natural beauty would be considered a biological phenotype. You’re born that way (or not). But recent research looks at whether the “extended phenotype” has any benefits. In the nonhuman kingdom, extended phenotype would be “the spider’s web, the hermit crab’s shell, the bowerbird’s bower and the beaver’s dam,” the researchers write. In the human world—at least in America—the extended phenotype includes cosmetics.
Maybe you can’t judge a book by its cover, but apparently we try because it seems women wearing makeup are perceived as more competent.