I find Lady Gaga such a fascinating figure, not because of her artistic talents as much as the paradoxical nature of her public self. On the one hand, she often comes across as naive or simplistic, with the "love yourself" message she constantly sends out to her adoring fans. As I've written before, you can't achieve authentic self-esteem in that way, but she nonetheless seems genuinely to believe in that message. During the many talk show interviews she has given, whenever she speaks to fans in the audience, she comes across as sincere and caring.
On the other hand, here's what she said to Anderson Cooper about "fame management" during their interview on 60 Minutes: "One of my greatest art works is the art of fame. I'm a master of the art of fame." This makes her sound almost calculating, so entirely conscious of herself and the impression she makes at every moment of every day that you have to wonder whether her "love yourself" message is just another part of image management.