George Elerick has been studying human behavior for over 15 years. His fascination with what makes humans do what they do has driven his sociological curiosity to create social experiments to expose the ideas that drive humans to do what they do.
Part behavioral consultant, part social theorist and all investigator, George has worked internationally with universities, community groups, governments and more to uncover the human mind. From working with consumer brands as a behavioral marketing consultant to leading groups into the far reaches of Southern India, he has had the opportunity to work closely with communities from different cultural and socio-economic backgrounds for human behavioral research. He is constantly searching for the ‘Why’ that guides us all.
When George is not busy speaking, you might find him rock-climbing somewhere or searching out a new hobby to try. He also is a standup comedian, you can find him on the circuit. He lives in Los Angeles with his British wife and two kids.