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The Psychology Of Marketing

“Welcome my son, welcome to the machine, What did you dream? “It’s alright we told you what to dream” Roger Waters

“Saw it on the tube, Bought it on the phone, Now you’re home alone, It was a piece of crap, Piece of crap” Neil Young 

Let me be upfront with you all there is going to be a sales pitch in this article, so hold on to your wallets! 

Why do some things sell a lot of while others don’t? Take books for example. I am told that a million books come out every year. I am certain out of that million the majority are terrible. I can’t prove this but I can say that from observation in the poetry world. When I survey the poetry the majority, in my opinion, is dreadful. So why do some things sell?

Marketing is the magic word. Remember the book “Fifty Shades Of Gray”? I was told in my writer’s group that it was very poor writing. Another comment was that it was nothing but soft porn. But it sold a lot of copies. Yet, it had the advantage of great marketing. I recall seeing that book in the bookstore in the airport. Just to get in a bookstore is very impressive but for the limited space of an airport, well that is exceptional, I mean people need to fill up the time when the plane is late.

I was told by a professional musician that the big stars really aren’t the best musicians. That there are many that have comparable skills. The only thing that the big stars have is the massive marketing machines of the record companies. Whether this is true or not I know that the backing of a big company is a tremendous advantage in making sales.

Of course, there is always the technique of lacing the product with sex. That is to have half naked woman frolicking across the screen when you are trying to sell your beverage. Somehow the mind associates the sexual desire with the product and compels people to make the purchase.

Subliminal messages have proved to be effective as well. In the early days in the movie theatre, they would flash a picture on the screen of a desert and people would get up to go buy a soda. These things are supposedly illegal but I am certain they continue.

Finally, before I make my own sales pitch, there is the irrelevantly bizarre technique. Remember the Budweiser commercial where the frogs would croak out the name of the beer? What connection did that have to drinking beer? Sure it made you laugh, at least the first few times, but really?

So what am I trying to sell?

Well, first of all, I am starting a massive campaign to sell a hundred books in a hundred days. I am an author trying to make a living as I support my wife who because of her dementia needs constant care. The book I am presenting today is called “More Than The Madness” It is my memoirs of my dealing with mental illness.

More Than The Madness

  • This book is educational and would be beneficial for a person suffering from mental illness are well as a caregiver.
  • This book is entertaining as my life is most unusual. Such aspects include hitchhiking across the country, my night in jail, my wild fraternity life and of course my experiences with my mental illness.
  • In buying this book you would be supporting me as a writer. I write these posts to help others and a purchase would show your appreciation.
  • If you purchase this book or any of my books and drop me a note you will be entered into winning prizes with the grand prize something money can’t buy. I’m going to leave you hanging for now as to what exactly it is.
  • Finally, you would prove my theory of marketing, that the straight out, honest approach is the way to go.

Marketing is something on a larger scale that everybody uses. From politicians to cable television preachers, to pharmaceuticals companies, to the military, to businesses on. We are immersed in it and we can never escape it. One must be aware that people are trying to manipulate the masses to make that purchase or do what they desire.

To purchase “More Than The Madness” https://amzn.to/2nwIupf

The Psychology Of Marketing

John Kaniecki

John Kaniecki is a full-time caregiver for his wife Sylvia. He is a published writer and works with the Church of Christ. John has lived with bipolar for over thirty years and has been hospitalized nine times, three of which were committed. John has chronicled his life story in his memoirs "More Than The Madness". Also of note is John's book of poetry "Murmurings Of A Mad Man" which are poems written about being committed in Graystone Psychiatric Hospital. John believes in the power of words to change the world for the better. His website can be seen here. His books can be seen on Amazon. You can visit his personal blog "Turn A Page Or Two" here.


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APA Reference
Kaniecki, J. (2018). The Psychology Of Marketing. Psych Central. Retrieved on August 22, 2018, from https://blogs.psychcentral.com/fragments/2018/08/the-psychology-of-marketing/

 

Last updated: 12 Aug 2018
Last reviewed: By John M. Grohol, Psy.D. on 12 Aug 2018
Published on PsychCentral.com. All rights reserved.