One thought on “Make Space for Your Silly, Stupid Ideas

  • January 10, 2018 at 9:35 am

    In the few places where ideas fail because a lack of people willing to put them forward, the problem isn’t lack of imagination. The problem is a lack of willingness to listen from management.

    Where there is no management, ie, startups coming up with their own ideas, there is no shortage of ideas or creativity. What there is a shortage of is ideas that will survive their first contact with reality. And that doesn’t particularly get helped by insisting that people ignore the reality factor.

    What about this creative idea about creativity? Ignore everything the creativity gurus have been saying for the last 50 years, and focus on shooting down ideas. Go and look for what’s wrong and doesn’t work and badly sucks in stuff you use every day. Be as negative as you can and as far as you can put yourself from blue sky thinking. And then fix the problem.

    You know, I blame creativity gurus for people taking so long in putting wheels on suitcases. People were so busy coming up with funky and creative designs of suitcases, that they forgot to focus on the negative and un-creative job of thinking why suitcases weren’t fit for purpose.


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