2 thoughts on “Does Brainstorming Enhance Creative Thinking and Innovation?

  • May 28, 2013 at 11:51 am

    I believe that brainstorming is such an important part of creativity and using it can help in many different areas.
    These exercises are often seen as boring or a waste of time within a business environment but with business creativity becoming more important than ever in current times; it can be a great way for colleagues to use each other to develop innovative ideas.

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  • May 29, 2013 at 11:59 am

    I am one of those who rarely ever came up witha “good” idea in the context of some employer designated ‘brainstorming’ session. It may be that the type of employment matters a great deal ( like, are you a writer for a comedy series – undoubtedly different than trying to figure how to produce x more widgets or complete Z more reports).
    But anyway, I am an introvert, not shy, but find that such sessions are dominated by folks without ideas who are good both at delegating and maintaining hierarchical relationships which really squash new ideas. They are focused on objectives, which is a necessary phase, being so end-focused is the antithesis of the creative process, which is more about redefining problems.

    Also, in groups in business situations, those with more connections and power dominate groups, so that basically – some members potential contributions are essentially ruled out because of their lower status, not because they aren’t innovative.

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