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Aerie Launches Spring 2014 Campaign: Unretouched Models

Copyright American Eagle/Aerie
Copyright American Eagle/Aerie

Aerie has launched its Spring 2014 campaign and guess what’s grabbing the spotlight?

I mean, besides the cheeky panties and push-up bras, that is.

Photos of unretouched models.

Sure, Aerie’s not the first to feature pictures of unretouched models (or, celebrities — remember when Yahoo! Celebrities compiled Celebrities Unmasked, a slideshow featuring celebrities like Lady Gaga, Kim Kardashian, Jessica Simpson, and Katy Perry), but, as Huffington Post writer Ellie Krupnick put it, it’s not so much that the models are unretouched as it is who’s seeing those unretouched photos:

[…] aerie’s decision to show its models in all their real, unretouched glory makes an even stronger statement because of who its customers are. The brand, founded in 2006, is aimed at the 15-21 year old demographic, meaning young women in high school and college. And it’s widely held — and proven by numerous studies and surveys — that young women’s sense of body confidence is so often influenced by the images of female beauty they see in media

So far, many Aerie customers — old and new alike — seem to be responding favorably to the campaign:

Check out the unretouched models on Aerie’s website, as well as keep up with what others are saying about the new Aerie Spring 2014 campaign on Twitter using the hashtag #aerieReal.

In the meantime, what do YOU think of Aerie’s new unretouched campaign? Genuine way to reach out to a jaded, insecure customer base, or a trendy marketing method?

I’m going with the former; then again, I’m a biased Aerie fan 🙂

Aerie Launches Spring 2014 Campaign: Unretouched Models

Alicia Sparks

Alicia Sparks is a freelance writer and editor and the creator of, where she blogs to help new freelance writers get their quills in the pot, so to speak. Among animal rights, music, and physical wellness, her passions include mental health and advocacy. Here at Psych Central she works as Syndication Editor as well as authors Your Body, Your Mind, Unleash Your Creativity, and World of Psychology's weekly "Psychology Around the Net."

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APA Reference
Sparks, A. (2014). Aerie Launches Spring 2014 Campaign: Unretouched Models. Psych Central. Retrieved on February 27, 2020, from


Last updated: 12 Feb 2014
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