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What, What? What, What? Macklemore and the You Can Play Campaign

Macklemore The Heist Tour 2

Okay, so by now you’ve probably heard “Thrift Shop,” the fifth, final, and arguably most popular hit off rapper Macklemore’s debut album The Heist.

“Thrift Shop” debuted back in October 2012 (on my birthday – what what, what what), peaked at Number 1 on the US Billboard Hot 100, and — how’s this for impressive — is the second independent song in history to achieve the that spot nearly 20 years after Lisa Loeb’s “Stay (I Missed You)” in 1994.

Now the 29-year-old Seattle native is giving us another kind of hit.

Along with DJ Ryan Lewis, Macklemore has teamed up with the You Can Play Project to send one simple, important message:

Anti-gay language has no place in sports or music.

Although we know anti-gay language has no place anywhere, the You Can Play Project focuses on keeping anti-gay attitudes off the field and out of the locker room:

You Can Play is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation [and] seeks to challenge the culture of locker rooms and spectator areas by focusing only on an athlete’s skills, work ethic and competitive spirit.

The You Can Play Project has a good chance at doing just that. In addition to celebrity endorsements like those of Macklemore and Ryan Lewis’s, the project has an advisory board consisting of some big names in the sports world including ESPN SportsCenter anchor John Buccigross, head coach for Miami University’s men’s hockey team Enrico Blasi, and Olympic athlete Angela Hucles.

“You know what? It doesn’t matter. If you have the skills and talent in your heart, you can play.” – Macklemore

Learn more about You Can Play, including how to help spread the message and donate to the cause, at You can also check out the project’s Facebook, Twitter, and YouTube accounts.

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What, What? What, What? Macklemore and the You Can Play Campaign

Alicia Sparks

Alicia Sparks is a freelance writer and editor and the creator of, where she blogs to help new freelance writers get their quills in the pot, so to speak. Among animal rights, music, and physical wellness, her passions include mental health and advocacy. Here at Psych Central she works as Syndication Editor as well as authors Your Body, Your Mind, Unleash Your Creativity, and World of Psychology's weekly "Psychology Around the Net."

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APA Reference
Sparks, A. (2013). What, What? What, What? Macklemore and the You Can Play Campaign. Psych Central. Retrieved on September 21, 2020, from


Last updated: 7 Mar 2013
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