5 thoughts on “The Sunflower, Yellow and Hope: Rebranding to Destigmatize Depression One Lowe’s Mood-lite at a Time

  • August 24, 2012 at 10:16 am

    Amazing company founded by an amazing woman doing amazing things for mental health and depression!

    • August 24, 2012 at 10:58 am

      Thanks Chris for that wonderful feedback. It is wonderful to have support from people like you. Keeps me moving forward and inspired.

  • August 26, 2012 at 9:33 am

    Great ideas – great work. My husband was recently a psychiatric inpatient in one of the nation’s most renown hospitals after a failed suicide attempt. This university teaching hospital has just completed construction on a beautiful new cancer center, yet the psych ward is located in an area that has seen no updating in decades. It truly resemembles the set of “one flew over the cuckoo’s nest.”. But the reasons are obvious — there’s enough shame and stigma in mental health – people don’t want others to know when they are inpatients at psychiatric hospitals – that hospitals aren’t spending money on those facilities. They can advertise speedy emergency rooms, great birthing centers, comprehensive cancer and cardiac care, but they don’t advertise “bring us your suicide ideation, your major depressive disorder, your hallucinations, your bipolar disorder.”. Maybe f they did, it would help shift the thinking, but I suspect the majority of people seeking treatment at such places end up there in crisis situations as did my husband. It’s valiant to battle cancer, but we keep our struggles with mental health hush, hush. (my husband is currently receiving ect treatments in order to break this cycle of depression and even those close to us are uncomfortable discussing it)The stigma and discrimination against mental health issues is broad, even since mental health parity laws have been enacted. My husband’s 20 yr old Long Term disability policy disqualifies benefits for mental health illness -“nervous disorders”- after two years, even though his diagnoses are covered by parity laws. I suppose newer policies can’t do that, but older ones should need to grandfather in these illnesses, as many of them cannot be resolved in 2 years.The upshot is, I appreciate and applaud your efforts to create much needed change!

    • August 31, 2012 at 2:35 pm


      Thanks so much for that wonderful feedback, and I’m so sorry you have been impacted in the way you have. It is by people like you speaking out that we might overcome the stigma. So THANK YOU and best wishes in your husbands health.

  • August 31, 2012 at 2:10 pm

    40% of patients do not respond to antidepressants. In a study published earlier this year, transcranial direct current stimulation (tDCS) reduced depression scores 50% for these patients with treatment resistant depression. tDCS is painless, easy to do, without side effects and can be done by the patient at home. tDCS uses an imperceptibly small direct current from a stimulator powered by a 9 volt battery administered by sponge electrodes. Symptoms improve within 5 days. The lifetime cost of tDCS is less than the cost of antidepressants for a year.


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