I’m always amazed by the success of negative advertising. If you can’t present positive aspects of your own program, then pose questions that raise doubt about the competition.
This approach works often in politics, and I see it more and more in the health care industry.
In order to raise doubts, it seems the best thing is to ask questions that make others look bad. Consider the question “Yes or no, have you stopped beating your children yet?” You can’t answer that without incriminating yourself. This isn’t a common question we see in the attack ad world, but we see questions that, like this one, assume things not in evidence and ask people to decide what they think of the unproven supposition.
The other day I read a private diatribe on how the American Medical Association’s top mission was to eradicate competitors. Apparently, according to this posting, homeopathy had once been “dominant over medical schools.”
I came close to responding reactively with a sarcastic “It’s too bad the homeopathic industry didn’t have some facts to fight back with.” But I didn’t do that. And I’m glad I didn’t. The flames of one inflammatory statement will never be quenched with the burn of another.
Instead of attacking the statement, which was presented with a rather tasteless cartoon as a citation, I filed it away in my mind as someone’s position, presented with passion in lieu of facts or evidence.
I thought, if I ever see an article that refutes this position with less inflammatory text, I’ll make sure I share that.
Then along comes Caroline Reid
I admit I don’t know much about her, but I know this, her writing is something I trust because instead of inflammatory and tasteless cartoons, she uses what I like to call “real citations.” She links to outside information that is presented by credible sources that seem to have no vested interest in lying to anyone.
And what did Caroline Reid write?
Ah, yes … she wrote a story on a website known as IFLScience.com that is titled “Once Again, Scientists Conclude That There’s No Evidence That Homeopathy Works” and darned if it isn’t full of wonderful links and citations.
Now, normally I wouldn’t write a story on the trials and tantrums of the world of physical health unless I had a good solid link to ADHD. But I’ve written this post because I’m seeing more and more people turn to homeopathy and homeopathic like so-called “solutions” to manage symptoms and even remediate (cure) ADHD.
But, but, but …
And before you point it out, yes, I am aware that there are things in nature that have positive effects on symptoms, conditions, ailments and disorders.
But mainstream medicine came from the same historic beginnings as homeopathy and other “natural” schools of medicine. The difference seems to be that mainstream medicine relies on science to further its abilities while the others rely on sowing seeds of doubt and asking if you want to risk them being wrong as proof of their veracity.
Personally, I’ll gamble on science over pseudo-science every time. But I’m kinda funny that way. You know, about facts and stuff … and my life, my health. Don’t take it personally, that’s just me.