Recently, radio host Michael Dresser made a very apt comparison. He said that it seems that therapy can be approached at least somewhat starting like a business. Having a business plan certainly helps and in terms of assessing goals, addressing budgetary concerns, and so on, the comparison holds. But what about in terms of time-frame projections, that is, target dates for progress? I contend that the business-plan model can work. In therapy, as in business, one should set target dates for achieving goals and schedule regular check-ins to make sure that things are on the right track.