If you’ve ever heard the name Faith Popcorn, you have probably remembered it. Maybe you also remember that she is a marketing expert who predicts future trends. She has a prediction about the Next Big Thing. It is “the rise of the solo citizen,” or what she calls Single-Arity.
Her brief document of the same name proclaims:
“Singles will disrupt every facet of our culture.”
“Single-Arity is the Next Big Thing (NBT) locally and globally. Marketing, religion, technology, education, transportation, government will all need to change or face extinction. The rise of the solo citizen will redefine the human experience.”