Based on decades of research, marketing strategists know what few consumers come to realize, and that is: how powerful beliefs are in shaping human behaviors — and that beliefs can be altered subconsciously, without consent or knowledge.
How does it work? By associating carefully crafted ideas that spark emotions of pleasure or fear (or both), accordingly, with preexisting human drives (hardwired by nature), and repeating these ideas over and over.
This knowledge can be beneficial. It is used by sports psychologists and professional coaches to train top athletes and Olympic champions, for example. And, it’s also used successfully to help break reactive or addictive patterns of relating, and other problem behaviors.
It is science, not theory.
Consider what happens however when this knowledge is used with little or no regard to people’s personal, relational health, and society as a whole. The motive of marketing strategists naturally is to sell products for monetary gain, and getting consumers to buy more, eat more, drink more, even getting addicted, etc., are a plus, rather than concerns.
This makes mass media a formidable force, sociologically speaking, when it comes to shaping cultural values, a top competitor for the hearts and minds of children and adults alike — previously mostly socialized by family, and in varying degree also the institutions of education and church.
Perhaps the most formidable category of mass media to ever enter the equation of what socializes and shapes men and women’s thoughts, beliefs, behaviors and relationships, is unquestionably the porn industry.
Pornography may not be a new industry, however it has exploded as top money maker, thanks to the internet and easy access and availability.
In the last few decades the porn industry has increasingly not only permeated most aspects of society (fashion, entertainment, art, etc.) to successfully profit from selling sex (primarily to men), they have also made selling sex (primarily to men) a multi-billion dollar industry that surpasses all others — topping the annual revenues of Amazon, Google, Microsot, eBay, Yahoo!, Apple, Netflix and Earthlink combined.
The entertainment industry, movies, TV, music and so on have been directly shaped by the porn industry, and in turn reinforce the junk values. Author Pamela Paul describes the process of How …
In a recent study of predictors of infidelity in couple relationships, the findings overall indicated men and women overall seem to follow the stereotypes. The focus on sex, performance, variety and frequency tends to be driven by men, while the focus on emotional connection and nonsexual affection by women.
Drs. Mark, Janssen and Milhausen found no significant differences in rates of infidelity of men, with 23 percent for men and 19 percent for women, however, what predicted infidelity differed for men and women. Predictors for men in the study had more to do with personality traits, such as performance anxiety, a propensity for getting sexually excited by triggers, and so on, whereas relationship factors, such as emotional intimacy, partnership, etc., carried significantly more weight for women.
The reasons women cheat seem more related to unfulfilled expectations or failure, their own or partner’s, with regard to developing a deeper emotional connection. In contrast, author and sex addiction expert Robert Weiss states in an article on why men cheat that when it comes to sex, “men tend to be most aroused by a visual succession of body parts and sexual acts” where as women are “aroused by sexualized and romanticized emotional connections between people more than body parts.”
What is this thing called ‘love’? Plato labeled love an ‘irrational desire,” and song titles such as “The Things We Do For Love,” as well as lyrics of songs such as “Why Do Fools Fall In Love,” convey the befuddling impact love relationships can have on human brains. For human beings, men and women alike, there is perhaps no bigger fascination or obsession for the senses, heart and mind, body and spirit.
The good news from fields of neuroscience and intimacy (known as social neuroscience, attachment, affective neuroscience and cognitive neuroscience) is that up-close studies of the brain mechanisms underlying behavior in social relationships have taken much of the mystery out of our quest to understand couple relationships.
As Dr. Sue Johnson states in a recent book, Hold Me Tight, quite the contrary, love relationships seem to be governed by an “exquisite logic” that follows rather precise algorithms. Bonding behaviors, it turns out, are less of a mystery and more a science.
We now understand, for example, there are neurochemical reasons why we tend to make poor decisions in certain relational contexts.
This post lists the last 6 of 12 science-backed wedding vows, and is a continuation of Part 1. They are
7. “I vow to disallow my past to negatively influence our present and future together as individuals and a couple.
This vow stems from research on couple communications and forgiveness. Consciously or not, early experiences in interactions with primary caregivers can subconsciously shape our lives, particularly events that were emotionally intense. Many or most core beliefs about who we are, what we are capable of, how we want life to be, and so on, originate in formative years of childhood. Some affect us in positive ways, giving us stamina to overcome challenges, while others block or limit our growth and happiness.
Often the impact of negative (and positive) childhood experiences remains dormant until problems in an intimate relationship surface, making it imperative that we take a fresh look at some deeply painful aspect of ourselves or lives, perhaps ones we’ve disowned or kept well hidden deep inside.
With this in mind, let’s explore what defensive patterns in your couple relationship are saying to you and your partner. To be sure, your brains and emotions, thoughts and feelings, are doing what they’re designed to do whenever you or your partner perceive a threat, in this case, a threat to meeting a core attachment or intimacy (love) need.
What does reactivity say about what’s going on beneath the surface of your couple relationship?
A recent article on Science of Relationships outlined a list of ten research-based wedding vows. Based on findings, Samantha Joel outlined vows that, if followed, would best guarantee marital bliss. The below list of 12 vows is adapted from the original.
1. “I vow to think highly of you, and seek to know and appreciate you for who you are, as well as who you aspire to become.”
This vow draws from research on the power of imagination, more specifically, the use of positive illusions or imagination, as a creative force, a self-fulfilling prophecy of sorts. Based on the findings of Dr. Sandara Murray and colleagues, partners who maintained positive illusions of the other and their relationship were more likely to eventually create it. When you view your partner in a positive light, whether you do so consciously or not, the benefits include not only giving your partner a personal feel-good, but also increasing their sense of security in relation to you.
Thanks to advances in research methodology and neuroscience, relationships are now a science. The science of love relationships has identified several specific behavior patterns of partners that succeed in creating healthy, mutually enriching couple relationships. Partners who think and act in certain ways nearly guarantee themselves love relationships in which they feel fulfilled, loved and appreciated.
First, the good news is both you and your partner are wired for love, your body’s health depends on it.
Second, you are wired to release a certain love hormone, Oxytocin, the chemical known as the “cuddle hormone,” in response to certain behaviors.
Feeling loved and secure has everything to do with knowing how to create an Oxytocin response that makes you and your partner feel loved and secure.
Okay, the details may be different, but overall do you get into a scripted dialogue in which you can guess what your partner is going to say or do in reaction to something you say?
(Most likely, by the way, your partner likely feels the same way too.)
The stuck feelings seem all too familiar to couples in a relationship. Like others, both of you likely wonder, at times, whether there’s a chance of ever getting the love, understanding, acceptance, appreciation, romance, etc., you want. You know, the feelings you had at the start of your relationship. It seems you’ve tried everything. Is it too much to ask to feel valued, important — and connected — in your relationship?
Gratitude is an emotion we use to express appreciation and thankfulness and joy in response to receiving a gift. It’s much more, however.
A powerful agent, gratitude can propel us with unstoppable momentum to find ways to express, exclaim and proclaim it to the world, or another person, perhaps shouting from the rooftops!
Words may not suffice to express gratitude, but this cannot stop us from trying.
In Part 1, we considered three areas of the brain that work together to produce feel-good chemicals, and that, depending on the circumstances, can literally alter our emotional states of body and mind to the point of putting our ability to make choices (personal power) out of reach. The automatic release of this chemical mix can lead us to making poor and potentially dangerous decisions, and even worse, form an addictive habit or pattern.
To retain our choice making capacity, it helps to understand that a key underlying issue in relationships, based on decades of research on attachment and intimacy, is the connection.