Based on decades of research, marketing strategists know what few consumers come to realize, and that is: how powerful beliefs are in shaping human behaviors — and that beliefs can be altered subconsciously, without consent or knowledge.
How does it work? By associating carefully crafted ideas that spark emotions of pleasure or fear (or both), accordingly, with preexisting human drives (hardwired by nature), and repeating these ideas over and over.
This inside knowledge of how human beings learn and change can be beneficial. It is used by sports psychologists and professional coaches to train top athletes and Olympic champions, for example. And, it’s also used by therapists, consultants and coaches to help others break free of reactive or addictive patterns of relating, and other problem behaviors.
It is science, not theory.
Consider what happens however when this knowledge is used with little or no regard to people’s personal, relational health, and society as a whole.
This makes mass media a formidable force, sociologically speaking, when it comes to shaping cultural values, a top competitor for the hearts and minds of children and adults alike — previously mostly socialized by family, and in varying degree also the institutions of education and church.
Perhaps the most formidable category of mass media to ever enter the equation of what socializes and shapes men and women’s thoughts, beliefs, behaviors and relationships, is unquestionably the porn industry.
The motive of marketing strategists naturally is to sell products for monetary gain, and that in itself is good, no red-blooded American would deny this. As Pulitzer Prize investigative reporter for The Times reported, however, in his published research on the junk food industry, Salt Sugar Fat: How the Food Giants Hooked Us, food companies intentionally design food to get consumers to get addicted so that they buy more, eat more, drink more, and are free to do so, with no concern for the public, and the lives destroyed, ended by food addiction.
Pornography may not be a new industry, however it has exploded as top money maker, thanks to the internet and easy access and availability. It’s also highly addictive, and among other damaging effects, is associated with erectile dysfunction.
In the last few decades the porn industry …
One way to think of transformative change is as an inner capacity you have to create the happiness and meaning in life that you’re naturally included to realize.
More specifically, it is a conscious way of thinking about your self and life that increasingly moves you in directions of seeking to learn and to keep stretching your ability to love your self and life around you, thus transforming your self and levels of happiness and meaning in the process.
In a nutshell, what you most aspire is a creative force in your life. Literally, you become what you most aspire. My clients often hear me say, “Be mindful of what you most want. You’ll succeed in creating it.”
Don’t take my word for it, do a quick check of what you’ve most yearned for from a child. In what ways do you have what you’re most focused on?
To understand yourself is to understand the nature of the power you have to literally create your own inner reality, thus inner resonance of energy, based on the belief systems you hold in your consciousness, of which you may or may not be aware. After all, most of the information that is collected by your senses is automatically ‘edited’ by your brain, and this editing is directly based on what you (learned to…) most deeply believe about yourself and world. Your beliefs (perceptions, interpretations, ways you explain the world in and around you…etc.) produce images in your mind and body to match the worldview you’ve been conditioned to believe.
Consider how your eyes have a blind spot where the optic nerve connects to the eye in the center of the retina. This part of your eye can’t see anything and your brain automatically weaves an imaginary picture together based on assumptions of what it expects from pre-conditioned experiences or beliefs. Hypnosis also give us indications of how ‘reality’ is created mostly inside us, and not ‘out there’ as most of us learn to believe.
These examples show how your life experience changes when you change one or more of your most basic assumptions …
In a recent study of predictors of infidelity in couple relationships, the findings overall indicated men and women overall seem to follow the stereotypes. The focus on sex, performance, variety and frequency tends to be driven by men, while the focus on emotional connection and nonsexual affection by women.
Drs. Mark, Janssen and Milhausen found no significant differences in rates of infidelity of men, with 23 percent for men and 19 percent for women, however, what predicted infidelity differed for men and women. Predictors for men in the study had more to do with personality traits, such as performance anxiety, a propensity for getting sexually excited by triggers, and so on, whereas relationship factors, such as emotional intimacy, partnership, etc., carried significantly more weight for women.
The reasons women cheat seem more related to unfulfilled expectations or failure, their own or partner’s, with regard to developing a deeper emotional connection. In contrast, author and sex addiction expert Robert Weiss states in an article on why men cheat that when it comes to sex, “men tend to be most aroused by a visual succession of body parts and sexual acts” where as women are “aroused by sexualized and romanticized emotional connections between people more than body parts.”
Human beings yearn to be loved, and feeling loved and valued connects us to feeling safe and secure. In a recent book titled, True Love: A Practice for Awakening the Heart, author and Zen monk Thich, offers couples a series of practices to help them deepen their connection to what he calls four components of love: loving kindness, compassion, joy and freedom.
One of these practices are four mantras for partners to verbalize out loud to one another or quietly to themselves, as needed. Creating love is about energizing greater intimacy. Genuine intimacy is an emotional state of being; it is more about how your choices affect the quality of energy inside you and your partner — and less about overt actions. If you are in a place where you feel totally safe from the world when you reach for your partner or are in your partner’s arms — and — they feel t0tally safe when they reach or are in yours … that’s genuine intimacy.
Couples can use the following mantras to create a sense of love and safety, personal and relational happiness:
What is this thing called ‘love’? Plato labeled love an ‘irrational desire,” and song titles such as “The Things We Do For Love,” as well as lyrics of songs such as “Why Do Fools Fall In Love,” convey the befuddling impact love relationships can have on human brains. For human beings, men and women alike, there is perhaps no bigger fascination or obsession for the senses, heart and mind, body and spirit.
The good news from fields of neuroscience and intimacy (known as social neuroscience, attachment, affective neuroscience and cognitive neuroscience) is that up-close studies of the brain mechanisms underlying behavior in social relationships have taken much of the mystery out of our quest to understand couple relationships.
As Dr. Sue Johnson states in a recent book, Hold Me Tight, quite the contrary, love relationships seem to be governed by an “exquisite logic” that follows rather precise algorithms. Bonding behaviors, it turns out, are less of a mystery and more a science.
We now understand, for example, there are neurochemical reasons why we tend to make poor decisions in certain relational contexts.
With this in mind, let’s explore what defensive patterns in your couple relationship are saying to you and your partner. To be sure, your brains and emotions, thoughts and feelings, are doing what they’re designed to do whenever you or your partner perceive a threat, in this case, a threat to meeting a core attachment or intimacy (love) need.
What does reactivity say about what’s going on beneath the surface of your couple relationship?
You and your body are one vast interconnected communication system that operates nonstop.
Both you (thoughts and beliefs) and your body (physio-emotion responses) are sending signals to each other around the clock.
You’re at a slight disadvantage, however, as discussed in Part 1. Unlike you, your body’s mind or subconscious, comes pre-wired with the knowledge of how to interpret your thoughts (akin to your computer’s operating system).
In contrast, unless your caregivers in early childhood were tuned into their inner world enough so that they could be tuned into you, you’ll need to “work” at understanding how to interpret your body’s signals (emotion signals), as well as discovering the rules your body follows to to interpret your signals (thoughts)
Like or love it, you and your body are a highly sophisticated communication network that operates 24/7 around the clock every day of your life.
Neuroscience and other studies of the brain and human relationships have taught us a lot about the brain in the last two decades. We know that to understand and organize our thinking experience of the world, we must necessarily learn language—and all of its syntax and grammatical complexities. In much the same way, we must learn to understand and organize our experience of our body’s own language — emotion and sensory cues — with its unique grammar and syntax rules.
As it turns out, social sciences and religions alike have been seriously wrong when it comes to labeling humans as inherently “bad,” “selfish” or “aggressive,” and so on, by nature or from birth. Similarly, scientific thought has mislead us at times into thinking that our instincts for survival have been the primary motivating force of nature, to include human nature.
(It begs the question: Is it coincidence that we’ve been simultaneously taught to think of love as fluffy, secondary or an optional add on to our nature?)
Conceivably, love is a primary evolutionary force. For humans, it is the primary reason to live, and the quest for meaning in life shapes most all of our behaviors, and not merely to survive.
More than likely, our physical instincts to survive are there to serve our higher ones. A handful of psychological theorists, such as Alfred Adler and Abraham Maslow, had it right. They understood certain essential instincts revealed our social nature as human beings, such as our yearnings for belonging, acceptance, making contributions, etc., substantiated by recent findings in neuroscience.
The work of Dr. Marco Iacoboni, published in his most recent book, Mirroring People: The New Science of How we Connect with Others invites us to look at human nature with new reverence and awe.
The practice of affirmations can be a powerful means to heal, change and grow in positive directions. Correctly applied, reaching for customized affirmations is also one of the easiest, fastest, most effective ways to supercharge your life — in a given moment or situation — to activate the health-boosting hormones and processes that optimal emotional states produce in the brain and body.
When you think of it, in its simplest form, an affirmation is really anything you say or think to yourself silently or aloud. In effect, you likely practice “affirmations” around the clock – subconsciously, outside your awareness.
More specifically, however, the word “affirmations” speaks to the conscious use of words that affirm, lift up, inspire, refresh, in other words, a conscious practice of making positive statements to your self … for the purpose of optimizing performance, energizing the body’s healing processes or shifting away from toxic thought patterns that intensify fears, depression, anger, etc., to unhealthy levels.
Affirmations are a key aspect of letting go of and, or replacing old habits of negative self-talk, which most persons are conditioned to repeat, to some degree 24/7, whether they are aware of doing so or not. Because thoughts are powerful activators of automatic neural activity, which produces actual structural inside your body, when you make this a conscious process, you are literally exercising your very own built-in capacity (unique to human beings!), ultimately, to choose the beliefs that will direct the firing and wiring of cells in your brain and body.
The joining or “wiring” of brain cells, is often referred to as, “cells that fire together, wire together”; the words are used to describe what happens when we learn something new or reinforce or modify a current skill. This wiring produces different types of structural changes to the brain, literally, when groups of cells that get activated together, develop new associations, or get modified or reinforced (thicker connections) to the extent they are repeated.
This grouping of common brain cells is what learned behavior is all about; this ability of our brain allows us to walk, talk, run, write, sing, in fact any learned activity we do, and do so seemingly without thinking (in truth, it …