An elevator speech, or practice message, is the building block of marketing your private therapy practice. Getting comfortable saying what you do and how your work helps your clients is essential to drawing additional clients to your practice. In case you missed it, here’s a link to Why Therapists Need an Elevator Speech (part 1).
A great resource for developing your basic practice message is Lynn Grodzki’s book Building Your Ideal Practice. Ms. Grodzki outlines four styles for crafting your basic practice message. Try these out and see which one flows most naturally.
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I’m a big believer in the elevator pitch and agree wholeheartedly with your message that having gone through the process, it will seep into other areas of your marketing.
I’ve also written about how professionals can take a creative approach to developing an elevator pitch. Here’s a link to that article: http://torontomarketing.blogspot.com/2010/09/elevator-pitch-new-aprpoach-for-old.html.
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