In this guest post, counselor and consultant Clinton Power share how to put the finishing touches on your E-book and how to get the word out and sell your book. (Read part 1 how to create your first E-Book)
Use a graphic designer to make your E-book stunning
If you’re planning on creating a PDF version of your E-book to sell through your website, you definitely want to get it professionally designed. Your designer can then employ visuals, highlight quotes, and use attractive fonts and graphic design elements to draw the reader in and make reading your E-book a pleasure. Your designer will also create a compelling cover page, which is essential as it will make a big difference whether people are attracted to your E-book or not.
If you’re going down the Amazon route, you won’t need a designer to design the inside, but you will need an awesome cover design so you stand out from the thousands of books in Amazon.
There’s no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.
And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.
I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It’s been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.
With a $2.99 price tag, I didn’t write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.
Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.
So let’s dive in and look at the steps you need to get started.
Select a topic that will sell
It’s important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.
As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.
So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you’re considering writing.
For example, if you’re a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as “How to overcome child ADD”, or “I think my child has ADHD”, or “best ideas for dealing with ADD”. The idea is you want to see how many people already have products for sale that are similar to your idea.
If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.
There are hundreds of books on relationships in the Amazon store, but I didn’t find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.
As the year draws to a close it’s always fun to check Google Analytics and see which blog posts caught your attention throughout the year. The following is a list of the posts with the most unique page views on this blog during the 2013 calendar year. Interestingly, some of the most visited articles are from past years, but are obviously topics that are of interest to therapists this year. I’ve featured many guest posts this year, and two of them make the top 10 list!
Seasoned therapists share what they wish they’d known prior to starting their private practice in an attempt to help private practice newbies avoid the same mistakes.
We all know the holiday season can be stressful and filled with everything from difficult family dealings to enhancing feelings of depression and loneliness. Take this opportunity to reach out and share helpful tips to get your clients and readers through the holiday season. Whether lighthearted or serious, how you approach the topic depends on how you can best serve your ideal client.
One of the most popular blog posts on my private practice site Wasatch Family Therapy was a blog inspired by the 2003 movie, Elf. A therapist used Buddy the Elf’s most popular sayings to write a blog incorporating positive psychology. This lighthearted approach using a beloved holiday character can be a sweet way to offer some great tips for getting through the holiday season. Remember to write something that speaks to you and your ideal client.
Here are a few possible topics:
In addition to traditional publishing there are many options for self-publishing an e-book, a workbook, produce a product, or create downloadable resources like videos, handouts, or audio resources. Publishing doesn’t have to be a daunting task. You may already have content from workshops, papers, blog posts, and your clinical experience that you can re-purpose as part of a book or workbook.
While publishing may sound daunting getting started may be easier than you think. Here are some ideas to help you get stared developing publishable content.
It’s the time of year when Facebook posts, blogs, and tweets take on a tone of gratitude. This is an excellent opportunity for you to share with your readers things that you are grateful for or encourage them to express their gratitude.
Enjoy sharing the benefits gratitude during this time of Thanksgiving!
Let an awareness day or month inspire your next professional blog post.
Each year we celebrate a variety of awareness dates that highlight and bring attention to a variety of challenges that people face in the U.S. and across the world. October is National Depression, Mental Health Screening Month, and World Mental Health Day. These awareness dates can make for easy blog topics. Find an awareness date that matches the work and client you are passionate about and let it inspire your next blog article.
You know those books that you recommend to clients over and over again? Write down a list of them, add a couple of sentences about why you like that book, and provide a link to purchase the book. That’s it. Easy, right? Just to make it even easier, here’s my top 10 list. As always, feel free to use some or all of the following on your own list.
What questions do you get asked over and over again about your practice? The questions can be about your therapy approach, about therapy in general, or specific a question about your practice. Make a list of common questions, choose one question and write your answer…and voila! You have a new blog post.
Here are a some sample questions to choose from or feel free to come up with on of your own:
Ok, colleagues. This challenge is so easy. Let’s get blogging! I’m excited to read what you come up with.
Since we celebrate Valentine’s Day this month I want you to pick a current research study related to love and relationships for your Therapist Blog Challenge #3 topic. Summarize the study, then add your take on it. You may want to discuss why you picked this study, how your readers can apply the study’s findings, what surprised you about the study, and what you learned. I can’t wait to see what you come up with. Get blogging!
Feel free to find your own love-related studies or choose from these news stories on recent research from PsychCentral News: