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Building an Online Presence for Your Practice

Thursday, April 24th, 2014

Strategies to make it easier for potential clients to find your services online

Dr. Rebecca Jorgensen invited me to participate in her monthly “Talk Time” webinar series this week to talk about the importance of developing an online presence for your private practice. In this webinar we cover the essential elements of an effective private practice website, why identifying your ideal client is an important part of self-care and burnout prevention, how to identify your ideal client, where social media “newbies” should start, strategies for building a social media presence, and how these factors all weave together to build an online presence for your practice.

Resources mentioned in this webinar:

Article: 10 Steps to Building an Online Practice

Webinar: My PR Secret Weapon: Landing Top Media Interviews

Join Private Practice Toolbox Facebook Group

Hootsuite.com Social Media Management tool

Find out more about Talk Time with Rebecca Jorgensen


Social Media Bootcamp For Therapists Webinar Feb 27

Saturday, February 22nd, 2014
Social Media Bootcamp: Attract Self-Pay Clients to Your Private Practice
Date: Thursday Feb. 27  5:00 pm MST (4:00 pm PST, 6:00pm CST, 7:00pm EST)
Presenter: Julie de Azevedo Hanks, LCSW
Attract more self-pay clients to your private practice by effectively and ethically using social media.

Top 10 Private Pratice Toolbox Post of 2013

Friday, December 27th, 2013

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As the year draws to a close it’s always fun to check Google Analytics and see which blog posts caught your attention throughout the year. The following is a list of the posts with the most unique page views on this blog during the 2013 calendar year. Interestingly, some of the most visited articles are from past years, but are obviously topics that are of interest to therapists this year. I’ve featured many guest posts this year, and two of them make the top 10 list!

1) What I wish I’d known before starting a private practice

Seasoned therapists share what they wish they’d known prior to starting their private practice in an attempt to help private practice newbies avoid the same mistakes.


Therapist Blog Challenge #12: Share Holiday Tips

Thursday, December 5th, 2013

challenge_12

We all know the holiday season can be stressful and filled with everything from difficult family dealings to enhancing feelings of depression and loneliness. Take this opportunity to reach out and share helpful tips to get your clients and readers through the holiday season. Whether lighthearted or serious, how you approach the topic depends on how you can best serve your ideal client.

One of the most popular blog posts on my private practice site Wasatch Family Therapy was a blog inspired by the 2003 movie, Elf. A therapist used Buddy the Elf’s most popular sayings to write a blog incorporating positive psychology. This lighthearted approach using a beloved holiday character can be a sweet way to offer some great tips for getting through the holiday season. Remember to write something that speaks to you and your ideal client.

Here are a few possible topics:

  • Holiday stress
  • Difficult family situations
  • Co-parenting and the holidays
  • Preventing loneliness
  • Giving back/community service
  • Gift giving
  • Creating Holiday traditions
  • Don’t forget the Griswolds, The Grinch, Santa Claus, A Christmas Story or any other characters you love that always have something to teach!

Therapist Blog Challenge #11: Promote Gratitude

Wednesday, November 20th, 2013

challenge_11Let the benefits of gratitude inspire your next professional blog post.

It’s the time of year when Facebook posts, blogs, and tweets take on a tone of gratitude. This is an excellent opportunity for you to share with your readers things that you are grateful for or encourage them to express their gratitude.

  • Share your own gratitude list: This can be as easy as creating a simple list of things you are thankful for, or writing an article about the positive benefits of gratitude on mental health.
  • Write about gratitude and mental health research: Expressing gratitude is beneficial for a person’s well-being (Emmons, 2003). Enjoy the benefits this blog might offer for you and your clients. As a marriage and family therapist you might want to cite Gottman’s work on positive versus negative interactions with couples and how that can predict relationship longevity (Gottman, 1989).
  • Encourage readers to keep a gratitude journal: I came across this nifty Gratitude Journal app that you could share in your article. Writing down what you are grateful for has been associated with increased happiness and well-being.

Enjoy sharing the benefits gratitude during this time of Thanksgiving!


Social Media Ethics: What Private Practice Therapists Need to Know

Tuesday, November 12th, 2013

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Familiarize yourself with social media ethics and use technology intentionally to educate your community and to build your private practice.

The Internet and social media offer social workers and mental health therapists unprecedented opportunities to educate communities, to advocate for disadvantaged populations, to raise awareness about their private practice and professional services, and to establish themselves as experts in their specialty areas. Because people search online for health-related information, developing a strong online presence is increasingly important for social workers in private practice.

One aspect of developing an online presence is through social media. Although social media sites were often originally seen as “kid’s stuff,” that is no longer the case. For the first time in history, more than half of adults in the United States—65 percent—report using social networking sites like Facebook, Twitter, LinkedIn, and others. Even though these numbers are continuing to climb, many social workers seem reluctant to use and embrace social media as a valid professional activity. Fear regarding breaches of client confidentiality, potential dual relationships, and maintaining personal privacy are often cited as reasons for this reluctance.


Therapist Blog Challenge #10: Celebrate an Awareness Day

Saturday, October 19th, 2013

challenge_10Let an awareness day or month inspire your next professional blog post.
Each year we celebrate a variety of awareness dates that highlight and bring attention to a variety of challenges that people face in the U.S. and across the world. October is National Depression, Mental Health Screening Month, and World Mental Health Day. These awareness dates can make for easy blog topics. Find an awareness date that matches the work and client you are passionate about and let it inspire your next blog article.


Therapist Blog Challenge #9: Power of Infographics

Monday, July 29th, 2013

Therapist Blog Challenge #9 Infographic

 A picture IS worth 1000 words. Find a credible infographic that is helpful to your ideal client for your next blog post.

Visually interesting and sharable infographics can provide easily digestible information for your blog readers. It’s easy to find infographics on a variety of topics by doing a Google search of your area of interest and the word “infographic”.

Many infographics are easily sharable with the HTML code and a copy function near the infographic. Another option for adding the infographic to your blog post is to right click and copy the “copy image location” and insert into your blog post (If you have no idea what I’m talking about contact your webmaster for help).


Therapist Blog Challenge #8: Pick a Seasonal Topic

Monday, July 15th, 2013

Therapist Blog Challenge #8

Let the season of the year inspire a blog topic for therapist blog challenge #8

It’s summertime (at least in the U.S.)! But no matter what time of year, you can use the season as a springboard for a blog post topic.

Start by writing down words that you associate with summer (or whatever season you are reading this post). Here’s my list: water, sun, relax, BBQ, celebrate, “I’m bored”, keeping kids learning, camp, fruit, family gatherings, swim…


Therapist Blog Challenge #7: Invite a Guest Blogger

Monday, June 10th, 2013

Therapist Blog Challenge #7

Inviting a colleague to write an article for your blog is a great way to post fresh content, share interesting resources, and help both of you build your online presence.

Blog posts on your private practice blog don’t have to be written by you. For therapist blog challenge #7 I want you to invite a colleague to contribute a blog article to your blog. The guest blogger doesn’t have to be a therapist. It can be any other professional that you respect, that you would like to help promote, or that you would like to be associated with.


 

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