Private Practice Toolbox

Social Media Articles

Twitter 101: Use ‘Lists’ To Follow Favorite Tweeps

Friday, May 11th, 2012

Twitter home feed can be overwhelming for new users. The more people you follow, the more tweets show up on your profile page feed. Who has hours every day to read thousands of tweets? I sure don’t. That’s where Twitter “Lists” come in.

I received this question from a therapist via email earlier this week, and it echoes the concerns of many therapists I’ve consulted with. How do I highlight users that I’m really interested in so I don’t have to sort through the home feed?

I would like to follow more people on Twitter, but I only want (and have time) to see posts from about 15 select people every day.  Is there a way to separate those I want to see daily from the rest so I don’t have to skim over tons of others?

Join APA’s Mental Health Blog Party May 16th

Thursday, May 3rd, 2012

May is Mental Health Month! It’s a great opportunity to speak out and educate about your mental health specialty areas and raise awareness about topics you’re passionate about. I’d like to challenge other private practitioners to participate in APA’s Mental Health Blog Party May 16th.

How to participate in the Mental Health Blog Party:

  1. Post a mental health related blog on May 16th, 2012
  2. If you’re on Twitter follow @apahelpcenter and tweet your blog post with the hashtag #mhblogday. Through out the day retweet other mental health articles with #mhblogday hashtag.
  3. Post the “I’m Blogging for Mental Health” 2012 badge on your blog and help  spread the word about the importance of mental health.
  4. APA will add a link to their blog party on May 16th. Here’s an example of last year’s blog party round up.
  5. This is a great opportunity to promote mental health (and your private practice website).

Here’s a link to 2 toolkits with additional information and resources to use in your blog post.

 

Social Media Ethics (part 3): Top 3 Ethics Gurus You Should Be Following

Monday, April 23rd, 2012

Is there grey area here?
Creative Commons License photo credit: Carol VanHook

Where do I go for trusted information on ethical use of social media for therapists? Here are the top 3 resources on the cutting edge of online ethics for mental health therapists that I find myself referencing time and time again. I have taken their online courses, read dozens of their articles, signed up for newsletters, and of course, I follow all of them on social media sites.

Here my top three recommendations, links to my favorite resources on each site, and their social media links so you can follow them:

1) The Online Therapy Institute (OTI)

The Online Therapy Institute, co-founded by DeAnna Marz Nagel, & Kate Anthony, is a premiere resource for all things digital. OTI and Keely Kolmes, Psy.D. created a comprehensive Ethical Framework for the Use of Social Media by Mental Health Professionals that is an invaluable resource. Also, watch Nagel and Anthony discuss common online scenarios therapists face online in this Ethics and Social Media video.

Twitter @TherapyOnline
Facebook The Online Therapy Institute

Social Media Ethics (part 2): Developing Your Social Media Policy

Friday, April 20th, 2012

Social media ethics are starting to be addressed by mental health professional organizations or licensing boards but those guidelines, if they exist, are generally vague.

It’s important for clinicians to take time to think through the implications of their online interactions on clients to avoid dual relationships, putting client’s privacy at risk, or jeopardizing the therapeutic relationship.

Including a written social media policy as a client’s initial treatment contract helps clarify how technology will be used in client-therapist interaction so it doesn’t interfere with treatment.

Social Media Ethics (part 1): Digital Dual Relationship Dilemmas

Friday, April 13th, 2012

Social Media Boot Camp Logo
Creative Commons License photo credit: Eric Schwartzman

I’ve spent months writing about how to effectively use technology, and social media in particular, to build your private mental health practice. While the Internet has opened up exciting new ways for mental health therapists in private practice to market their practice, reach potential clients, and educate the public, it has also allowed for new ethical dilemmas.

When I first started practicing nearly two decades ago, I was concerned about my child being on the same soccer team as a client’s child, or about running into clients at parties of mutual friends. The increasing Internet usage by therapists and clients alike has created new opportunities for dual relationships online. Over the coming weeks I’ll be discussing ways to use social media ethically in the digital age.

Here are a just few examples of digital dual relationship dilemmas that therapists now face:

Pin A Quote: My New Social Media Marketing ‘Crush’

Tuesday, April 10th, 2012

(c) http://www.fybridphotos.com

Pin A Quote is a quick and fun way to create a graphic out of your favorite quotes. It allows you to highlight any text and with the click of a button, turn it into a shareable graphic that is automatically links to the site where you found the text. Though it’s designed to interface with Pinterest, you don’t have to have a Pinterest account to use Pin A Quote.

Once you’ve selected the quote and created your graphic, Pin A Quote creates a custom URL for that specific quote that you can share on Facebook, Twitter, or other social media sites, and of course, Pinterest.

Online Therapy…Naked? Heading To 2012 SXSW Fully Clothed

Thursday, March 8th, 2012

SXSW Interactive 2012

South By Southwest Festival is legendary in the music, film, and technology worlds. I’ve always wanted to go, but this year I’m actually going to make the trek to Austin, TX to present on an interactive health panel! PsychCentral’s CEO and founder Dr. John Grohol, a pioneer in online counseling, invited me to participate on a panel called “Online Therapy…Naked?”

Yes, you read that right…n a k e d. An unlicensed NY woman (with a BS in Psychology) and founder of “Naked Therapy” who claims to be providing “therapy” online to “patients” while getting naked (and aroused) will be on the panel. Also, weighing in on the discussion will be LICENSED professional counselor Audrey Jung, LPC who provides legitimate online counseling services.

SEO For Shrinks: Can Potential Clients Find Your Practice Online?

Wednesday, March 7th, 2012

I Spy Cynthia K
Do therapists really need to care about search engine optimization (SEO)? If you’re in private practice the answer is YES!

So, what is SEO? SEO is the process of improving your website’s visibility in search engines like Google, Bing, Yahoo, etc.

Before you starting thinking about SEO, you first need a practice website. Even a single page site with your photo, practice description and contact information is better than nothing! I predict that in the near future it will be nearly impossible to build a successful private practice with clients who pay your full fee unless you have a website and strong professional online presence. If you don’t have a website, stop reading here, and get busy creating a site. If you already have a site and you want to make it easier for potential clients to find your practice on the web, read on!

5 Twitter Tricks To Promote Your Practice Online

Thursday, February 16th, 2012

TwitterDo you have a Twitter account for your practice but you’re not sure how to get more followers? Do you feel like your tweeting into thin air and no one is “listening”?

Here are a few tricks I’ve learned that have help me grow my Twitter following and promote your private mental health practice online and build your professional identity.

1) Search and follow

Use the search box at the right top of your Twitter homepage to search your specialty areas and interests. Follow people who are tweeting helpful and relevant info relating to your practice areas and let them know that you like what they’re sharing online.

Therapist Roll Call: Join Private Practice Toolbox Facebook Group

Wednesday, January 11th, 2012

Call it group therapy for therapists. Connect with other like-mined therapists in my closed Facebook group and share resources, ideas, practice building tools, successes and failures. Must be a licensed mental health therapist or therapist in training be added to the group.

Click here and request to join the Private Practice Toolbox Facebook group

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