There’s no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.
And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.
I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It’s been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.
With a $2.99 price tag, I didn’t write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.
Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.
So let’s dive in and look at the steps you need to get started.
Select a topic that will sell
It’s important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.
As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.
So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you’re considering writing.
For example, if you’re a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as “How to overcome child ADD”, or “I think my child has ADHD”, or “best ideas for dealing with ADD”. The idea is you want to see how many people already have products for sale that are similar to your idea.
If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.
There are hundreds of books on relationships in the Amazon store, but I didn’t find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.
As the year draws to a close it’s always fun to check Google Analytics and see which blog posts caught your attention throughout the year. The following is a list of the posts with the most unique page views on this blog during the 2013 calendar year. Interestingly, some of the most visited articles are from past years, but are obviously topics that are of interest to therapists this year. I’ve featured many guest posts this year, and two of them make the top 10 list!
Seasoned therapists share what they wish they’d known prior to starting their private practice in an attempt to help private practice newbies avoid the same mistakes.
In addition to traditional publishing there are many options for self-publishing an e-book, a workbook, produce a product, or create downloadable resources like videos, handouts, or audio resources. Publishing doesn’t have to be a daunting task. You may already have content from workshops, papers, blog posts, and your clinical experience that you can re-purpose as part of a book or workbook.
While publishing may sound daunting getting started may be easier than you think. Here are some ideas to help you get stared developing publishable content.
Are you hesitant to respond to media interviews? Performance anxiety, lack of training, or placing little value on media interviews as a strategy for practice building may be among your reasons for shying away. You may have heard that interviews don’t bring in an immediate influx of new referrals.
I have been actively seeking media interviews on a regular basis for the past five years and I’ve never had a huge increase in new referrals as a result. However, I have seen many long-term benefits of doing media interviews, that have built my practice over time. Here are 6 ways conventional media interviews have helped grow my private-pay practice.
Commenting on expert YouTube videos can make for a quick and meaningful blog post that lets potential clients know more about you and provides them with helpful information.
While your blog posts may be a way of sharing your unique perspective, you can use existing content as a springboard for meaningful content. Blog posts don’t have to be entirely original material. One way to do that is to share your favorite YouTube video with your blog readers and potential clients.
What questions do you get asked over and over again about your practice? The questions can be about your therapy approach, about therapy in general, or specific a question about your practice. Make a list of common questions, choose one question and write your answer…and voila! You have a new blog post.
Here are a some sample questions to choose from or feel free to come up with on of your own:
Ok, colleagues. This challenge is so easy. Let’s get blogging! I’m excited to read what you come up with.
What do you think of when you think of professional networking? Private practice therapists who I’ve worked with in business consultations usually consider networking to be meeting with other like-minded professionals for lunch or handing out business cards to physicians offices. While those are important ways to make connections that build your therapy practice, there are other ways to get the word to thousands and thousands of people in one shot, instead of just a few folks at a time. Rarely do therapists think of networking with producers, reporters and journalists.
Over the last few years I’ve focused on developing relationships with producers, journalists, and reporters in various media platforms. There are a few who now contact me for quotes when they need expert quotes or interviews. I’ve landed regular local TV, radio, and news interviews as well as interviews with top-tier publications and shows: Wall Street Journal, Fox News, Parenting, Woman’s Day, Women’s Health, and others. Here are some things I’ve learned about what works when building relationships with reporters, journalists and producers.
Guest post by Edita Atteck
I believe I know who you are. You are here to be of service to others and you want to create a thriving business. You want to get client referrals, retain existing clients, and you don’t want to live from paycheck to paycheck. You want to have a good reputation and earn client’s trust.
I know first hand how starting a business is a challenge. I’ve been there and I fully respect your feelings. I left my corporate career to pursue my passion and committed to turning it into a business helping one person at a time. And I am here today to share with you six steps I believe can help guide you to building a practice that will help you and your business to thrive.
It takes a lot less time, money, and energy to keep a client engaged in meaningful therapy than to find a new client. Keeping clients engaged in the therapeutic process requires additional skills. New skills might include setting expectations during the initial session that therapy is an on-going process. Recommend that new clients schedule ahead 3-6 weeks (depending on your assessment of their need during the first session) instead of scheduling one week at a time.