General Articles

Would Your Practice Survive An Employment Tax Audit? (1099 vs. W-2 part 2)

Friday, May 3rd, 2013

Tax Calculator and Pen

Does the state tax commission really take the time to audit small private practices? I didn’t think so, until my practice was selected for an audit.
A few years ago my clinic was selected for an employment tax audit. Lucky me, right? When the auditor walked into my office suite and saw many offices with different names on the doors, he looked at me pleadingly and said, “Please, please don’t tell me that these therapists are all classified as 1099 contractors.”

The Difference Between Hiring Therapists As 1099 vs. W-2 (part 1)

Thursday, March 28th, 2013

We're now hiring!

Should you hire additional therapists for your practice as 1099 or W-2 employees? I’ll walk you through the decision process in this blog series so you can make an informed decision.

If your private practice is thriving and you are considering hiring additional therapists, one of the major questions is how to structure the employment relationship. Should you hire additional therapists as a 1099 contractor or W-2 employee?

In my private practice consulting experience and based on recent discussions in my Private Practice Toolbox Group it seems that most private practice therapists favor hiring therapists as 1099 contractors. When I ask why I often hear something like, “I hire 1099′s because then I’m not responsible to pay the therapists employment taxes and it provides some cushion against legal responsibility for the acts of therapists providing contract services.” While these statements are true, there is a lot more to consider when structuring the employment relationship and misclassification can be a costly mistake.

10 Ways To Become A Go-To Media Expert In Your Field

Tuesday, February 19th, 2013

10 ways to be the go-to media expert in your fieldWant to tell thousands of people about your practice? Tips to landing regular media interviews.

What do you think of when you think of professional networking? Private practice therapists who I’ve worked with in business consultations usually consider networking to be meeting with other like-minded professionals for lunch or handing out business cards to physicians offices. While those are important ways to make connections that build your therapy practice, there are other ways to get the word to thousands and thousands of people in one shot, instead of just a few folks at a time.  Rarely do therapists think of networking with producers, reporters and journalists.

Over the last few years I’ve focused on developing relationships with producers, journalists, and reporters in various media platforms. There are a few who now contact me for quotes when they need expert quotes or interviews. I’ve landed regular local TV, radio, and news interviews as well as interviews with top-tier publications and shows: Wall Street Journal, Fox News, Parenting, Woman’s Day, Women’s Health, and others. Here are some things I’ve learned about what works when building relationships with reporters, journalists and producers.

Therapist Blog Challenge #3: Current Research On Love

Thursday, February 7th, 2013

Summarizing current research makes great blog article topics and helps you stay informed about relevant studies in your field of practice.

Since we celebrate Valentine’s Day this month I want you to pick a current research study related to love and relationships for your Therapist Blog Challenge #3 topic. Summarize the study, then add your take on it. You may want to discuss why you picked this study, how your readers can apply the study’s findings, what surprised you about the study, and what you learned. I can’t wait to see what you come up with. Get blogging!

Feel free to find your own love-related studies or choose from these news stories on recent research from PsychCentral News:

Adventures In Private Practice: Trauma Specialist Leticia Reed, LCSW

Friday, February 1st, 2013

Less than one year ago Leticia Reed, LCSW opened her private practice in Long Beach, CA. Find out what resources and tools have helped Ms. Reed muster the courage to open her own practice, what she’s learned from clients, and how she manages her roles as “therapist” and “business owner”.

Tell me about your private practice

I opened Reed Behavioral Solution in March of 2012. My practice mission is: “Helping individuals, couples and families achieve hope, healing, wellness and freedom. Empowering my clients to leave better than they arrived is what drives me to provide the best and most effective services. I specialize in women’s empowerment and trauma, although I provide a wide range of services to other populations in my practice. I also offer Christian counseling for those seeking spiritual connectedness as a means of coping and regaining a sense of purpose and hope.

The $12,000 Mistake Many Therapists Make

Monday, January 28th, 2013

Puff Daddy George, 2/2 Ending sessions on time or charging more for extended sessions not only models good boundaries, it’s good for your business.

What’s the big deal about giving a few extra minutes to your clients? After all, we are in this field to help others and we are generous souls by nature, right? Yes, we are. However, an on-going pattern of giving away a few minutes each session adds up over a year’s time.

Let’s say you see 10 clients for 50 minute sessions per week= 500 minutes. If you go over 10 minutes with each client you’re doing 600 minutes of therapy and only being paid for 500 minutes. That means you’re giving away 100 minutes of therapy every week. After one year of giving away 100 minutes every week you are giving away 5200 minutes of free therapy. 5200 minutes is the equivalent of 104 free 50 minute sessions every year. If you charge $115 per session your practice is giving away $11, 960 of free therapy a year!

6 Reasons You Don’t Have Enough Clients

Monday, January 28th, 2013

New living room 1

Getting and keeping clients is a common struggle for private practitioners. Here are 6 potential barriers to a full practice and what to do about them.

1) You’re not keeping the clients you have

It takes a lot less time, money, and energy to keep a client engaged in meaningful therapy than to find a new client. Keeping clients engaged in the therapeutic process requires additional skills. New skills might include setting expectations during the initial session that therapy is an on-going process. Recommend  that new clients schedule ahead 3-6 weeks (depending on your assessment of their need during the first session) instead of scheduling one week at a time.

Can I Feature Your Private Practice? Content Creation Opportunities on Toolbox

Tuesday, January 15th, 2013

in Concert - blue

Talk to thousands about your practice by submitting content for Private Practice Toolbox.

I’ve written a lot about the importance of content creation in building a professional online presence, creating value for website visitors and social media followers, and establishing yourself as an expert in your specialty area.

Incoming links to your practice website boost SEO, boost traffic, and establish credibility. It’s always better to create content for larger websites. Well, here’s your chance to shine. I want to feature you on THIS blog in 2013! Here are 4 ways you can be featured:

1) Pitch a guest blog 

I’m always looking for guest posts from qualified individuals from a variety of fields who can share insights about how to run, manage, market, and thrive in private practice. I recently started working on my PhD and I’m not able to blog as often as I used to. I’m open to posts from professionals outside the mental health field as well. Attorneys, accountants, SEO experts, marketing, website design, interior design…If your expertise can help private mental health practitioners build successful businesses, pitch away!

Therapist Blog Challenge 1: Let Google Pick Your Topic

Tuesday, January 8th, 2013

Write a professional blog post on a topic that millions of people are already searching for.

For our first 2013 therapist blogging challenge I want to you to provide your unique professional perspective on a top Google search topic or story. It can be local, national, or global.

Apparently, millions of people are searching for people, sports and entertainment in the US. The following topics are from a list of Hot Google Searches (US) on Jan. 6, 2013:

2013 Therapist Blog Challenge

Wednesday, January 2nd, 2013

Build your practice and attract more clients to your practice by creating regular content on your private practice website. I’ll make it easy for you!

Welcome 2013! I tell my private practice consulting clients is to have an integrated blog on their private practice website and become a regular online content creator. Potential clients are searching online for your services and I want them to be able to find you more easily. Here’s how blogging can help.

 

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