We all know the holiday season can be stressful and filled with everything from difficult family dealings to enhancing feelings of depression and loneliness. Take this opportunity to reach out and share helpful tips to get your clients and readers through the holiday season. Whether lighthearted or serious, how you approach the topic depends on how you can best serve your ideal client.
One of the most popular blog posts on my private practice site Wasatch Family Therapy was a blog inspired by the 2003 movie, Elf. A therapist used Buddy the Elf’s most popular sayings to write a blog incorporating positive psychology. This lighthearted approach using a beloved holiday character can be a sweet way to offer some great tips for getting through the holiday season. Remember to write something that speaks to you and your ideal client.
Here are a few possible topics:
It’s the time of year when Facebook posts, blogs, and tweets take on a tone of gratitude. This is an excellent opportunity for you to share with your readers things that you are grateful for or encourage them to express their gratitude.
Enjoy sharing the benefits gratitude during this time of Thanksgiving!
Let an awareness day or month inspire your next professional blog post.
Each year we celebrate a variety of awareness dates that highlight and bring attention to a variety of challenges that people face in the U.S. and across the world. October is National Depression, Mental Health Screening Month, and World Mental Health Day. These awareness dates can make for easy blog topics. Find an awareness date that matches the work and client you are passionate about and let it inspire your next blog article.
Visually interesting and sharable infographics can provide easily digestible information for your blog readers. It’s easy to find infographics on a variety of topics by doing a Google search of your area of interest and the word “infographic”.
Many infographics are easily sharable with the HTML code and a copy function near the infographic. Another option for adding the infographic to your blog post is to right click and copy the “copy image location” and insert into your blog post (If you have no idea what I’m talking about contact your webmaster for help).
It’s summertime (at least in the U.S.)! But no matter what time of year, you can use the season as a springboard for a blog post topic.
Start by writing down words that you associate with summer (or whatever season you are reading this post). Here’s my list: water, sun, relax, BBQ, celebrate, “I’m bored”, keeping kids learning, camp, fruit, family gatherings, swim…
Blog posts on your private practice blog don’t have to be written by you. For therapist blog challenge #7 I want you to invite a colleague to contribute a blog article to your blog. The guest blogger doesn’t have to be a therapist. It can be any other professional that you respect, that you would like to help promote, or that you would like to be associated with.
Commenting on expert YouTube videos can make for a quick and meaningful blog post that lets potential clients know more about you and provides them with helpful information.
While your blog posts may be a way of sharing your unique perspective, you can use existing content as a springboard for meaningful content. Blog posts don’t have to be entirely original material. One way to do that is to share your favorite YouTube video with your blog readers and potential clients.
You know those books that you recommend to clients over and over again? Write down a list of them, add a couple of sentences about why you like that book, and provide a link to purchase the book. That’s it. Easy, right? Just to make it even easier, here’s my top 10 list. As always, feel free to use some or all of the following on your own list.
What questions do you get asked over and over again about your practice? The questions can be about your therapy approach, about therapy in general, or specific a question about your practice. Make a list of common questions, choose one question and write your answer…and voila! You have a new blog post.
Here are a some sample questions to choose from or feel free to come up with on of your own:
Ok, colleagues. This challenge is so easy. Let’s get blogging! I’m excited to read what you come up with.
Since we celebrate Valentine’s Day this month I want you to pick a current research study related to love and relationships for your Therapist Blog Challenge #3 topic. Summarize the study, then add your take on it. You may want to discuss why you picked this study, how your readers can apply the study’s findings, what surprised you about the study, and what you learned. I can’t wait to see what you come up with. Get blogging!
Feel free to find your own love-related studies or choose from these news stories on recent research from PsychCentral News: