I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I’ve experienced through blogging, how to find your blogging voice, and how to address ethical concerns.

I hope you enjoy the interview. Below, I’ve summarize the main points of our lively discussion.

What are the benefits of blogging as a practice marketing strategy?

• Grow your practice by making it easier for clients to find you
• Build your brand online
• Fresh content improves SEO for your practice website
• Establishes you as a credible expert in your field
• Online networking with other mental health professionals
• Positive impact on readers all over the world

What are your tips for developing your blogging voice?

• Start where you are
• Reject perfectionistic tendencies
• Remember that you can edit
• Re-purpose previously written content (papers, presentations, other media interviews)
• Read and model after other therapists blogs

Where do you find inspiration for blog post topics?

• Share your philosophical background
• Write about themes you’re seeing in therapy
• Write about related news and current events
• Summarize new research and add your take on it
• Share other experts’ content, including videos

How do you make time to write?

• Write about the things that energize you and sound fun
• Schedule time to blog once a week

How do you avoid ethical concerns?

• Don’t share client information
• Don’t share personal information

This interview first appeared on AustraliaCounseling.com.au

 

    Last reviewed: 17 Aug 2012