I have wholeheartedly embraced social media to build my therapy practice and to educate the public on important emotional health and family relationship topics.
Technology and social media have allowed me to grow my private practice free of managed care during difficult economic times. Facebook is the #2 referral source to my private practice website, topped only by Google. A common challenge for private practice therapists is learning to effectively manage social networks in a way that maximizes their time and draws people to their practice.
People often ask how I stay on top of posting and interacting regularly on my social media networks. Just to give you an idea, I manage 3 Twitter accounts, 8 Facebook pages/profiles, LinkedIn, Pinterest, Ping.fm, 3 Ning accounts. One of my favorite social network management systems is HootSuite, a social media dashboard. Although I can’t manage all of my accounts from HootSuite, I can manage the largest networks. I pay only $5.99 per month which includes the ability to add one “team member” to can access and manage my social network accounts.