Psych Central

Social Media Bootcamp For Therapists Webinar Feb 27

By Julie Hanks, LCSW
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Social Media Bootcamp: Attract Self-Pay Clients to Your Private Practice
Date: Thursday Feb. 27  5:00 pm MST (4:00 pm PST, 6:00pm CST, 7:00pm EST)
Presenter: Julie de Azevedo Hanks, LCSW
Attract more self-pay clients to your private practice by effectively and ethically using social media.


How to Create and Sell Your First E-book (part 2)

By Julie Hanks, LCSW
How to write an E-book

In this guest post, counselor and consultant Clinton Power share how to put the finishing touches on your E-book and how to get the word out and sell your book. (Read part 1 how to create your first E-Book)

Use a graphic designer to make your E-book stunning

If you’re planning on creating a PDF version of your E-book to sell through your website, you definitely want to get it professionally designed. Your designer can then employ visuals, highlight quotes, and use attractive fonts and graphic design elements to draw the reader in and make reading your E-book a pleasure. Your designer will also create a compelling cover page, which is essential as it will make a big difference whether people are attracted to your E-book or not.

If you’re going down the Amazon route, you won’t need a designer to design the inside, but you will need an awesome cover design so you stand out from the thousands of books in Amazon.

Continue reading… »



How to Create and Sell Your First E-book (part 1)

By Julie Hanks, LCSW

How to write an E-bookIn this guest post counselor and consultant Clinton Power shares how to create your first E-Book

There’s no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.

And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.

I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It’s been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.

With a $2.99 price tag, I didn’t write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.

Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.

So let’s dive in and look at the steps you need to get started.

Select a topic that will sell

It’s important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.

As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.

So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you’re considering writing.

For example, if you’re a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as “How to overcome child ADD”, or “I think my child has ADHD”, or “best ideas for dealing with ADD”. The idea is you want to see how many people already have products for sale that are similar to your idea.

If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.

There are hundreds of books on relationships in the Amazon store, but I didn’t find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.

Continue reading… »



10 Self-Care Strategies For Private Practice Shrinks

By Julie Hanks, LCSW

canstockphoto12174145Compassion fatigue, vicarious trauma, and caregiver burnout are common among helping professionals, including psychotherapists. Psychologist Herbert Freudenberger, who coined the word burnout, defines it as ‘‘the extinction of motivation or incentive, especially where one’s devotion to a cause or relationship fails to produce the desired results” (source).

Many of us come into the field with devotion to helping others and idealized expectations about our ability influence other’s lives. Once we enter the field we come face-to-face with the realization of our own impotence – that we can’t take away our client’s pain or help them quickly solve the complex situations they face. Have you felt an “extinction of motivation or incentive” in your clinical work? I sure have.

After having been in the mental health field for twenty years, most of those years in a private practice setting, I’ve learned a few things about the importance of self-care. Here are a few things I’ve learned from my own experience and from the experiences of private practice therapists I’ve worked with in my consulting practice.

Continue reading… »



Top 10 Private Pratice Toolbox Post of 2013

By Julie Hanks, LCSW

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As the year draws to a close it’s always fun to check Google Analytics and see which blog posts caught your attention throughout the year. The following is a list of the posts with the most unique page views on this blog during the 2013 calendar year. Interestingly, some of the most visited articles are from past years, but are obviously topics that are of interest to therapists this year. I’ve featured many guest posts this year, and two of them make the top 10 list!

1) What I wish I’d known before starting a private practice

Seasoned therapists share what they wish they’d known prior to starting their private practice in an attempt to help private practice newbies avoid the same mistakes.

Continue reading… »



Therapist Blog Challenge #12: Share Holiday Tips

By Julie Hanks, LCSW

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We all know the holiday season can be stressful and filled with everything from difficult family dealings to enhancing feelings of depression and loneliness. Take this opportunity to reach out and share helpful tips to get your clients and readers through the holiday season. Whether lighthearted or serious, how you approach the topic depends on how you can best serve your ideal client.

One of the most popular blog posts on my private practice site Wasatch Family Therapy was a blog inspired by the 2003 movie, Elf. A therapist used Buddy the Elf’s most popular sayings to write a blog incorporating positive psychology. This lighthearted approach using a beloved holiday character can be a sweet way to offer some great tips for getting through the holiday season. Remember to write something that speaks to you and your ideal client.

Here are a few possible topics:

  • Holiday stress
  • Difficult family situations
  • Co-parenting and the holidays
  • Preventing loneliness
  • Giving back/community service
  • Gift giving
  • Creating Holiday traditions
  • Don’t forget the Griswolds, The Grinch, Santa Claus, A Christmas Story or any other characters you love that always have something to teach!

Continue reading… »



Creating Income Stability: Publishing Success Story

By Julie Hanks, LCSW

Income stability in private practice can be challenging. Publishing is one way to create an additional income stream.

In addition to traditional publishing there are many options for self-publishing an e-book, a workbook, produce a product, or create downloadable resources like videos, handouts, or audio resources. Publishing doesn’t have to be a daunting task.  You may already have content from workshops, papers, blog posts, and your clinical experience that you can re-purpose as part of a book or workbook.

While publishing may sound daunting getting started may be easier than you think. Here are some ideas to help you get stared developing publishable content.

Continue reading… »



Therapist Blog Challenge #11: Promote Gratitude

By Julie Hanks, LCSW

challenge_11Let the benefits of gratitude inspire your next professional blog post.

It’s the time of year when Facebook posts, blogs, and tweets take on a tone of gratitude. This is an excellent opportunity for you to share with your readers things that you are grateful for or encourage them to express their gratitude.

  • Share your own gratitude list: This can be as easy as creating a simple list of things you are thankful for, or writing an article about the positive benefits of gratitude on mental health.
  • Write about gratitude and mental health research: Expressing gratitude is beneficial for a person’s well-being (Emmons, 2003). Enjoy the benefits this blog might offer for you and your clients. As a marriage and family therapist you might want to cite Gottman’s work on positive versus negative interactions with couples and how that can predict relationship longevity (Gottman, 1989).
  • Encourage readers to keep a gratitude journal: I came across this nifty Gratitude Journal app that you could share in your article. Writing down what you are grateful for has been associated with increased happiness and well-being.

Enjoy sharing the benefits gratitude during this time of Thanksgiving!

Continue reading… »



Social Media Ethics: What Private Practice Therapists Need to Know

By Julie Hanks, LCSW

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Familiarize yourself with social media ethics and use technology intentionally to educate your community and to build your private practice.

The Internet and social media offer social workers and mental health therapists unprecedented opportunities to educate communities, to advocate for disadvantaged populations, to raise awareness about their private practice and professional services, and to establish themselves as experts in their specialty areas. Because people search online for health-related information, developing a strong online presence is increasingly important for social workers in private practice.

One aspect of developing an online presence is through social media. Although social media sites were often originally seen as “kid’s stuff,” that is no longer the case. For the first time in history, more than half of adults in the United States—65 percent—report using social networking sites like Facebook, Twitter, LinkedIn, and others. Even though these numbers are continuing to climb, many social workers seem reluctant to use and embrace social media as a valid professional activity. Fear regarding breaches of client confidentiality, potential dual relationships, and maintaining personal privacy are often cited as reasons for this reluctance.

Continue reading… »


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5 Key Questions to Help You Develop Multiple Income Streams

By Julie Hanks, LCSW

canstockphoto4878057By developing additional income private practitioners can create greater income stability and add variety to professional endeavors.

Developing multiple income streams, or revenue from sources other than direct client hours, is a great way to create greater income stability as a private practice therapist. I’m often asked, “Where do I start when developing additional income streams?” In response to that question I’ve put together five key questions to help inspire you and guide you in developing additional sources of income.

Continue reading… »



 
 

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