Wondering why your appetite for more “things” seems insatiable?
A study to be published in the June 2013 Journal of Consumer Research confirms that people tend to find greater pleasure in wanting things vs. having things.
“Thinking about acquisition provides momentary happiness boosts to materialistic people, and because they tend to think about acquisition a lot, such thoughts have the potential to provide frequent mood boosts. But the positive emotions associated with acquisition are short-lived,” said study author Marsha L. Richins.
She continued, “Materialists are more likely to overspend and have credit problems, possibly because they believe that acquisitions will increase their happiness and change their lives in meaningful ways.”
Let’s talk about how this happens, then move on to the mystery of why people repeatedly convince themselves that they must have something, and then lose interest in it soon after purchase.
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