This is now one of my favorite cartoons I’ve drawn! Yes, it’s a “Jeux de mots” (French for “play on words”). I wish I could see your reaction, so I can gauge your social cues on how you like the cartoon. If it’s a puzzled facial reaction, then your social cue would tell me you don’t get the joke. Rolling your eyes would indicate to me you think the gag is too simplistic. If that is the case, you may want to read over my last post (Superiority Theory).
There are a few play-on-words within the cartoon, including references to pool and billiard cues. Players and Mcdermott are two of the best pool cues manufactured, so is Cuetec. People who play pool might pick up on this joke.