This week marks the 40th anniversary of an iconic show of my childhood. Heck, …
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Hi, Erika -
Ah . . . thanks for reminding me of a significant icon of my childhood!
- Marie (Coming Out of the Trees)
We had Sesame Street in Australia. I was six and already knew the alphabet and numbers bit. It was a whole new culture to me as I am from Britain originally where Noddy, Big Ears and Bill and Ben hail from.
I think that was where I learned about America from, this far away country where weird, strange but fascinating and friendly people lived.
Bert and Ernie rocked it for me.
Agree on the over-exposure of Elmo in a huge way. Really prevented me from even enjoying the show in my daughter’s preschool years as that shrill voice and obnoxious persona drove me berserk, and the ‘Tickle Me’ craze marked my foray into crusading against consumption cues and mindless brandwashing. (yah, I know, ‘tell us how you REALLY feel, Amy, don’t hold back, right? heh.)
Seriously though, I love your example of Stevie Wonder as adult/integration of artists BOTH ends of the age spectrum could fully enjoy, and to me, this is where I ‘miss’ the classic Sesame St., because it’s now so geared to ‘what sells’ in the merchandising/neuroscience/ad-testing arena (probably why we’ve got a double-dose of Elmo, ask any Focus Group)
Learning quality is still there, (memorization through songs/recall etc.) but so is the marketing (when Abby Cadabby cashed in on the fairy frenzy, I realize the ‘classic’ Sesame St. was a bygone era) Here’s more from Shaping Youth Corres. Sara Grimes on that particular trend. She sums the bee in my bonnet quite well: http://j.mp/ld1lj
Thanks for your post…so glad I found PsychCentral on Twitter!
@ShapingYouth aka Amy
Oh, and btw, I think the litigious absurdity of the ‘disclaimer’ bit for kids not wearing helmets etc. is just indicative of our bubble-wrapped childhood and legal beagle fear factors…
And tho you’re right the ‘smoking’ bit may not ‘undo’ all the other learning, I’d still say it should be ditched universally right along w/the ol’ candy cigarettes, as there are enough vices and habitual cues being sold to kids early and often (take a look at our ‘damaging drek’ category on Shaping Youth) from ‘Blow’ energy drink to ‘Snus’ & nicotine laced ‘smokeless tobacco’ to keep ‘em dodging toxicity for eons.
Media and marketing producers of today KNOW the impact of messaging, (whether it’s junk food/sugar slop or cigs) so it’s all the more exploitive when we see the reckless abandon targeting kids at ever younger ages, despite public health. NOT ok.
That said, a muppet eating a pipe or a monster cupcake is hardly anything to sound the ‘alarms’ about, ya know? We must ‘get over ourselves’… and bring some sanity and balance into the mix. I’d still take Sesame St. hands down over any vapid Nicktoon/tween sitcom airing as you rightly say…
Yeah, the stuff with Stevie Wonder was great, except that he really looked pretty high when he appeared on the show (not so much in the “Superstition” bit as in the skit with Grover, which can be found on YouTube). I guess that might be one reason they marked the DVD’s as “for adults only…”
According to the book “Street Gang: The Complete History of Sesame Street” by Michael Davis, we have a guy named Kevin Clash to thank for the unfortunate Elmo phenomenon. I grew up on Sesame Street and Mr. Rogers. I remember the song about “chickens in the trees,” but I don’t remember what it was trying to teach me. I’ve been wondering who to blame for my inability to turn down sweets of almost any kind and I’m glad to know I can blame the influence of years of exposure to the Cookie Monster. I’m so relieved! I thought for a minute I was going to have to take responsibility for my own choices. Long live Sesame Street!
Carmella Broome
Adolescent, adult, couples, and family counselor in SC
Author of Carmella’s Quest: Taking On College Sight Unseen (Red Letter Press 2009)
http://CarmelllasQuest.LiveJournal.com
I know, personal responsibility. Who would have thought?
I Used to watch it, the Mexican version, I guess it was. I was so young I can barely make what I learned from it. I Remember Big Bird was called Abelardo. And I love the cookie monster, él mounstro come-galletas.
i love sesamy street too. i do not like however elmos world. that is a true turn off fore me. It is like the coheasivniss of the show is being divided. It is geting bad. but it is still good to woch. I truly like the old shows. oh, and that song i got a new way to walk and it’s not easy being green. that was the time. being a child of the 80s i do see the declin in kids tv. it is truly saad. well thanks
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