Today I stumbled upon something that dropped my jaw, which usually means I’m going to write about it.  At the risk of giving further promotion something I consider truly awful, I’ll talk mostly about the dynamics and morals, not so much about the actual company.

I came across an article about a website that hooks up married or committed women with men to have a “discreet affair.”  Yes, that’s right.  It’s targeted at women who feel a need to cheat on their man.  Maybe I’ve just been living under a rock for a long time, but I had no idea this particular website existed.  I’m not naive enough to believe that married people never join dating sites or just go ahead and cheat on their own.  But a whole website just for that?  You could call it marketing genius — or you could call it disgusting.  I’m calling it disgusting.

Here’s the real kick in the gut. The biggest sign-up days are apparently the day after Mother’s Day and the day after Valentine’s Day.  Yep, disappointed women seeing those days as a last straw of sorts.  Sigh…ladies, what have we come to here?

Obviously, this kind of disappointment is likely built over a period of time, not just because of one day.  But how much of this is being talked about?  How mutually and freely is the appreciation flowing between men and women on the other 363 days of the year?  And then…is cheating anything that will make this stuff honestly improve?

My final commentary is about the guy who runs this website.  While saying this is just a “platform” for a need that already exists, he gushes about his own wife and how much better a husband he is because he runs this business.  Then he strongly cautions women who consider cheating (before then immediately signing up for his website) because it just causes so much destruction.

This guy wouldn’t know a bucket of integrity if it fell on his head.

Your thoughts…

photo credit: MrB-MMX

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    Last reviewed: 12 May 2010