There are many ideas about being creative: You have to wait for a flash of inspiration; You need to be a “genius”; Artists are crazy (or at least flaky); You should be in pain to create, and many other myths which often get in the way of personal creative work, and business innovation.
In his book “The Myths of Creativity” David Burkus, writes about one of the most enduring myths: that creative inspiration comes from an outside source or entity:
“The ancient Greeks told and retold stories of gods, supernatural creatures, and regular mortals as a way to explain how they thought the world worked…They created the muses, who received and answered the prayers of ancient writers, musicians, and even engineers.
“The muses were the bearers of creativity’s divine spark. They were the source of inspiration. Even thinkers as great as Plato believed that poets drew all of their creativity from the muses, so that any works by the poets were really considered works of the muses.”