Killing or Enhancing Creativity and Innovation in Business
Business environments and cultures can encourage or stifle creative thinking – just like our own creative minds.
Tom Kelley, general manager of award-winning industrial design firm, IDEO, writes about a common form of response to creative ideas in a “pivotal meeting where you push forward a new idea or proposal you’re passionate about.
“A fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. And then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: ‘Let me just play Devil’s Advocate for a minute . . .’
Kelley notes the speaker “now feels entirely free to take potshots at your idea, and does so with complete impunity. Because they’re not really your harshest critic.
“They are essentially saying, ‘The Devil made me do it.’ They’re removing themselves from the equation and sidestepping individual responsibility for the verbal attack. But before they’re done, they’ve torched your fledgling concept.”


An article in Fast Company magazine notes the advice by consultants to “think outside the box” is “about as cliched as it gets,” according to Jesse Sheidlower, editor-at-large of the Oxford English Dictionary.
That quote comes from the website of the new book “Creating Innovators: The Making of Young People That Will Change The World” by Tony Wagner, which declares that nurturing creative thinking is crucial and that “only one set of skills can ensure this generation’s economic future: the capacity for innovation.”
In her post “A Little Weird? Prone to Depression? Blame Your Creative Brain,” Susan Biali, M.D. writes about a friend of hers turning her on to “The Creative Brain” by psychiatrist and neuroscientist Nancy C. Andreasen.
Executive Director for the Stanford Technology Ventures Program, Tina Seelig, PhD also teaches courses on creativity, innovation, and entrepreneurship.
“I have never been a fan of learning in a classroom. Inside a laboratory or a garage, I always wanted to know more, but never inside a classroom.”
How can we successfully hold on to the creative thinking and passions we had earlier in life?
