Killing or Enhancing Creativity and Innovation in Business
Business environments and cultures can encourage or stifle creative thinking – just like our own creative minds.
Tom Kelley, general manager of award-winning industrial design firm, IDEO, writes about a common form of response to creative ideas in a “pivotal meeting where you push forward a new idea or proposal you’re passionate about.
“A fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. And then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: ‘Let me just play Devil’s Advocate for a minute . . .’
Kelley notes the speaker “now feels entirely free to take potshots at your idea, and does so with complete impunity. Because they’re not really your harshest critic.
“They are essentially saying, ‘The Devil made me do it.’ They’re removing themselves from the equation and sidestepping individual responsibility for the verbal attack. But before they’re done, they’ve torched your fledgling concept.”


That quote comes from the website of the new book “Creating Innovators: The Making of Young People That Will Change The World” by Tony Wagner, which declares that nurturing creative thinking is crucial and that “only one set of skills can ensure this generation’s economic future: the capacity for innovation.”
Executive Director for the Stanford Technology Ventures Program, Tina Seelig, PhD also teaches courses on creativity, innovation, and entrepreneurship.
Laura Seargeant Richardson, a principal designer at global innovation firm frog design, continues: “A playful mind thrives on ambiguity, complexity, and improvisation—the very things needed to innovate and come up with creative solutions to the massive global challenges in economics, the environment, education, and more.”
“I have never been a fan of learning in a classroom. Inside a laboratory or a garage, I always wanted to know more, but never inside a classroom.”
In her book, Mary-Elaine Jacobsen quotes some insightful comments by Annemarie Roeper (founder of the Roeper School and The Roeper Review, a professional journal on the gifted) about the intense inner pressure to create as a characteristic of high ability people:
“I love breaking the myth of the starving artist. That is such a lie that people tell artists from the day they are born, and it’s so sad that so many artists psych themselves out with this myth.”
Links to a variety of sites with articles on creativity research by multiple authors, plus programs & books for developing creativity and innovation.
“An artist must actively caress wonder: for fascination, like the desire to play, can be eradicated by the rigors of living.” Eric Maisel