Left Brain, Right Brain – Creativity And Innovation

This image is from a series of Mercedes Benz ads. The text reads:
Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.
[Image and text from post: Left Brain/Right Brain: Gorgeously Illustrated Mercedes Benz Ads.]
Having two “brains” with different functions is valid neuroscience. But how true is the idea of the right hemisphere being the “creative” one?
As popular and appealing as that concept is, it can also be a misleading oversimplification. A number of writers and neuroscientists encourage an integration of thinking, using both sides of our brain/mind.


One of the themes that prolific writer Jonah Lehrer develops in his upcoming book “Imagine: How Creativity Works” is that daydreaming can enhance creativity and innovation.
A simple definition of synesthesia is that it is a “crosstalking” or overlapping of sensory experiences that for most people remain separate.
Writer Enoch Li says she never thought she had any creative talent, but in dealing with depression “rediscovered my creativity, which spurred my recovery.”
As reported in a news release, a Michigan State University study concluded that “both boys and girls who play video games tend to be more creative, regardless of whether the games are violent or nonviolent.”
“Using your imagination is always a fine thing for an actor to do.”
“Maybe my calling is to feel deeply some aspects of human pain and grief.” Karen Moncrieff
In her book, Mary-Elaine Jacobsen quotes some insightful comments by Annemarie Roeper (founder of the Roeper School and The Roeper Review, a professional journal on the gifted) about the intense inner pressure to create as a characteristic of high ability people: