“Simplicity is the ultimate sophistication.” Leonardo da Vinci
“We tried to make something much more holistic and simple.” Steve Jobs
One of the reasons for the success of Apple products is their sophisticated simplicity. Every time I go to use a Windows PC, I appreciate more how intuitive and accessible my iMac is – which encourages more creative work and accomplishment.
Commenting about the iPod, Steve Jobs said “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple.
“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there.” (Newsweek, 14 October 2006)