Heartwrenching and visually exquisite, “To This Day” is an animated journey into the effects of bullying.

Mental health problems, long lasting impacts on self-esteem, and other consequences result from bullying in youth. But as well as exploring those themes in touching ways, this video inspires people to recover and look to their own beauty. A great way to begin an anti-bullying conversation from the perspective of recovery instead of empty “end bullying” sloganeering, this video immediately went viral, with a To This Day Project campaign underway.

Shane Koyczan is an acclaimed spoken word poet whose work goes far beyond old fashioned sonnets, a modern communicator who expresses emotional truths in powerful ways. Koyczan probably had his biggest audience when he performed during the opening ceremony of the 2010 Winter Olympics in Vancouver, but this video has over 2.5 million views as well. Animating his lyrics for “To This Day” with crowdsourced imagery is a welcome and wonderful idea, strong with authenticity. I hope to see more like it.