Perspective is Everything

- Perspective is essential to happiness, says Rory Sutherland. He gives examples of applied perspective and argues that the element of choice is what makes a situation more tolerable. Psychological factors should be added to mechanistic ideas in cost-benefit analyses. Things like train arrival clocks and traffic light timers have improved lives because they address human anxieties.

People believe that a company that only sells one type of product is better than a company that sells a wide array of products, which means “Google is as much a psychological success as it is a financial one.” Economics and advertising often fail to understand that what something is, has value, he asserts. An interesting intellectual TEDxAthens Talk.

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    Last reviewed: 10 May 2012