[Above video features highlights; full episode premieres July 19.]

Most Popular

Would you answer a casting call like this? Contestants wanted: be judged by 100 women on your attractiveness, moral character, likeability, and fashion taste. Answer personal and embarrassing questions on camera. Crowd members will make quick, catty comments about why they don’t like you, if voted off. … Some women have very strong self-esteem and/or a strong drive to appear on TV, so here’s Most Popular, a new game show. 91% of 894 adult women polled by WEtv ”usually judge someone based on their appearance before they get to know them.” This idea underlies the show’s Moral Wheel (spin for questions about scruples, inner self, relationships – and looks) and competitive wedding gowns. Most Popular involves social psychology, evo psych, pop psych, feminism and more. It isn’t a science program, but it is an entertaining cultural experiment.

I’d never watched WEtv before this preview, and their store sells plastic flip-flops with a pink heart pattern – which caused me to form a snap judgment, as a critical woman who likes shoes. Then I challenged the stereotype, got to know the show on its own merits, and feel more positive about it.

The first episode premieres Sunday July 19 at 10:00 pm EST.

Producer: WE: Women's Entertainment	Featuring: Graham Norton, contestants
Format: Flash	Date: 19/07/09
Length: 00:44:28
http://www.wetv.com/most-popular/
Tags:anthropology, brain, culture, games, gender, psychology, social, video, women

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