If you caught The Today Show yesterday, you might’ve seen actor/comedian Seth Rogen (Knocked Up, Pineapple Express, 50/50) promoting his new event, Hilarity for Charity.
Hilarity for Charity is an awareness and fundraising event for the Alzheimer’s Association, a group Rogen has been working with for a few years now (who knew?).
During his Today Show appearance, Rogen cited his mother-in-law’s early-onset Alzheimer’s as one of the reasons he became involved in advocating awareness of and research for the disease – and, Hilarity for Charity is supposed to reach a younger audience and educate them about how, in one way or another, Alzheimer’s can affect us all.
Hilarity for Charity started as a message to my generation that it’s time to step up and realize that Alzheimer’s is not just an ‘old person’ disease, but something that will greatly affect all of us. Having a family member with Alzheimer’s disease has made me aware of the damage it does not only to the person who has been diagnosed, but to the caregivers, friends and family who surround the person. (Crowdrise/Hilarity for Charity)
The event is being held this Friday, January 13, 2012 and in addition to Rogen himself, will feature performances and appearances by Bruno Mars, Paul Rudd, DJ Pauly D, Tenacious D, Judd Apatow, and more.