Exciting things are taking place down south right now, and I’m not just talking about the action-packed days leading up to Super Bowl XLIV.

NFL All-Pro and nine-year veteran punter Greg Montgomery, Jr. is cruising media row to announce his new status as President and National Spokesperson for the suicide prevention and mental illness research campaign everyminute.org.

The three-time yards-per-punt average leader teamed up with Michael Corbin, everyminute.org’s founder, in January and plans to blend his knowledge and experience to dramatically change the way mental wellness is approached in the world of sports.

This alliance is one Montgomery believes will “give hope to those suffering depression and mental illness and raise money for research and awareness” and one that everyminute.org’s founder, Michael Corbin, says will help them “reach a demographic that is very difficult to break into”:

The 13- to 30-year-old demographic is when a majority of mental illnesses are likely to manifest themselves; the folks are also the most likely to attempt suicide without seeking help. In 2006, 33,300 people died by suicide in the U.S; over 1,012,300 suicides have been attempted since this campaign’s launch on February 29th, 2008. That’s one every minute. Greg’s bravery and willingness to step out and make a difference as a sports icon should open some eyes and let people know its okay to look to others without shame.

Montgomery and Corbin are currently in the process of building what Montgomery calls the “everyminute.org Dream Team,” and in the near future he sees everyminute.org “aligning itself with the most respected and goundbreaking thought leaders in the field of mental wellness.”

“This is why I’ve teamed up with everyminute.org,” says Montgomery. “To help provide access to a population of athletes who are under remarkable pressure from friends, family, fans, coaches, and themselves. Our goal is to help teams and players get their hands on a comprehensive program that can strengthen the mental aspects of every player on the field.”

Exciting things indeed :)

You can learn more about Montgomery’s journey when you visit his blog, The Art of Surviving Bipolar Disorder. Also, don’t forget to head over to everyminute.org to add your name to the Online Declaration to stop the ticking clock.