Child and Adolescent Bipolar Foundation Competing to Win Pepsi Grant
The Child and Adolescent Bipolar Foundation (CABF) has asked us to spread the word about its campaign for votes to win the Pepsi Refresh Project and a $250,000 grant to aid families and children living with bipolar disorder and depression. CABF has been chosen to compete for the top grant in November, 2010. Winners are decided by total votes cast via Internet and text messages throughout the month.
If selected by popular vote, CABF will use an innovative social media awareness effort to:
- Elevate awareness about bipolar disorder and depression in children.
- Educate parents and the public about the symptoms;
- Explain the best treatment options and ways to reduce teen suicide;
- Expand the number of children receiving treatment;
- Eliminate the stigma associated with mental illness;
- Extend hope to families struggling with mental illnesses.
Supporters can vote for CABF three times a day, once from each of the following sources:
- Pepsi Refresh website www.refresheverything.com/cabfhelpsmorekids
- Facebook tiny.cc/cabfhelpsmorekids
- Texting. Text 104174 to PEPSI (73774) (Normal text rates apply).
The Pepsi grant will help CABF to fight youth depression and bipolar disorder, brain disorders that are seldom discussed. In a recent national survey of over 10,000 teens, 11 percent reported being severely impaired by a mood disorder[i] Suicide is the third leading cause of death among teens and young adults[ii]. 90% of suicide victims have an underlying psychiatric illness[iii]. If selected in the Pepsi Refresh Project, CABF plans to address this problem head-on through a social media public awareness campaign.
To learn more visit bpkids.org/pepsi
Kraynak, J. (2010). Child and Adolescent Bipolar Foundation Competing to Win Pepsi Grant. Psych Central. Retrieved on February 8, 2016, from http://blogs.psychcentral.com/bipolar/2010/11/cabf-pepsi-grant/