Drs. Francesca Gino and Dan Ariely (the latter is an author of several fascinating social psychology books) recently published a highly creative article on the potential dark side of creativity. Obviously, creativity is a highly valued ability, especially in today’s rapidly evolving, complex world. Creative products sell better and creative companies thrive in competitive environments. Who could argue about the value of creativity? Certainly not Apple and probably not most of its customers.
But Drs. Gino and Ariely questioned whether creativity always leads to good outcomes. Specifically, they proposed that creativity may actually lead to greater dishonesty and cheating because creativity helps people justify and rationalize their unethical choices and behaviors. In other words, a creative mind can more easily search for inventive ways to engage in dishonest behavior yet maintain a positive, moral view of one’s self.