Archives for August, 2012
The Sunflower, Yellow and Hope: Rebranding to Destigmatize Depression One Lowe’s Mood-lite at a Time
I have been missing quite a bit lately, and figured it was about time I gave a reason for my disappearance. It isn't that I don't love writing about my experience with ADHD -- I do. It's therapeautic and I love talking to all of you and hearing your stories and suggestions. I have been MIA and have not written, quite frankly, because of all of the wonderful things added to my schedule and my ADHD. I embarked on a journey of my dreams in working to create a better world for all, including those with mental health issues, and simply have not found the ability to focus to sit down and reach out. My apologies! I thought first I would fill you in on my progress as it relates so very well to all of us in many ways. I started the nonprofit iFred seven years ago, by default, but it has grown to be a strong passion of mine as I continue to learn the truths about depression and the lack of resources available. I launched a national cause marketing campaign through my for-profit company, the Mood-factory, in Lowe's stores nationwide, where iFred earns $0.25 of each light bulb sold for iFred, the International Foundation for Research and Education on Depression. I started a company eight years ago to develop a product line of light bulbs based on how colors affect moods and named them Mood-lites. Researchers have shown that colors have an affect on moods, so I took the theory and applied it to lighting. These lights are NOT meant to treat any depression, but function as an additional way to create a certain mood in a room as you would with colored pillows, art and wall colors.