[caption id="attachment_2915" align="alignleft" width="324"] Clara Hughes and Bell Canada say “Lets Talk”[/caption]
As marketing schemes go, this was a good one. Bell, Canada’s telecommunications giant, has been ramping up to February 12th, choosing that day to put mental health in the limelight.
I know this brought them a great deal of publicity, but I don’t have a problem with that. The money they spent on this campaign could easily have gone to slick commercials and a cadre of spin doctors figuring out how to make saving a nickle look like something worth the money and effort needed to invest in getting signed up for that “save a nickle” program.
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